The awards recognise trailblazers in the marketing ecosystem for their creative, innovative and path-breaking works
The whitepaper articulates the challenges and opportunities for the sector ahead
At the Pitch CMO Summit 2024, marketing leaders discussed the nitty-gritty of Consumer Loyalty 2.0
This is Hindware's third consecutive year of partnership with Punjab Kings as a sponsor and the second year as an associate sponsor for RCB
Saurabh Vatsa will take over from Rakesh Srivastava, current Managing Director who retires effective March 31, 2024
#ChamakNayiSochKi has broached the topic of treating house helps with the dignity they deserve
The failure to do so will invite action under the provisions of Consumer Protection Act, 2019, which could be removal of social media posts/accounts and penal action under the applicable statutes
B Thiagarajan, Managing Director, Blue Star engaged in a fireside chat with e4m's Dr Annurag Batra around all things marketing and customer-centricity at Pitch CMO Summit 2024
Both will report to Vanaja Pillai, President, 22feet Tribal Worldwide
The TVC is conceptualized by BBDO
Varun Dhawan will feature in the brand’s upcoming multi-channel campaigns and marketing initiatives
Conceptualized by Ogilvy, the campaign includes a series of 11 light-hearted films showcasing the jingle’s presence in various moments of a consumer’s daily life
As per the report, over 65% of respondents spend over 16% of their budget on MarTech
Havas’ new design network has been launched alongside a new proprietary study, Citizen Brands
The Baba Ramdev-owned ayurvedic products company was accused of defaming evidence-based medicine by the Indian Medical Association
The outdoor campaign for Ultima batteries is an 80x30 billboard with a 44ftx25ft battery on one of the city’s busy flyovers
The second edition of BW Retail World Summit and Awards is scheduled to take place on 28 March 2024
This collaboration marks Fixderma's inaugural foray into cricket sponsorship
The ad was executed by Flam, an AI-powered mixed-reality content platform for marketing
Parikshit Bhattaccharya, CCO at BBH India, talks about completing one year with the agency and the different initiatives they are taking to revamp the working style
A night of glitz, glamour and unforgettable moments
According to Star Sports, advertisers will have the opportunity to precisely target ads
NIC Ice Creams will be the Official Ice Cream Partner for Mumbai Indians
Some digital sponsors are Dream11, Tata Motors, SBI, Cred, AMFI, Upstox, Charged by Thums Up, Britannia, Pepsi, Parle, Google Pixel, Haier, Jindal Steel, Vodafone, Dalmia Cements, Kamla Pasand, Rapido
It's perhaps not wrong to cater to the needs of India's formidable vegetarian consumer base; however, it's equally important to acknowledge the human repercussions in any business move, say experts
The theme of the conference is ‘Leveraging Technology to Drive Customer-Centricity’
Prior to this, Gaurav Soni was Head of Media at Domino's
Experts say the key of smart wearable advertising lies in striking a balance by delivering relevant and useful information without breaching the privacy of the consumer
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about JioCinema’s preparations for IPL 2024 and offerings for advertisers
While DAVP has spent close to Rs 38 cr, I-PAC and PEN have incurred an expenditure of Rs 6.3 cr and Rs 1.8 cr, respectively, in the last six months, as per Google Ads Transparency Centre data
Sebi had issued the summons to the Chairman Emeritus of Zee Entertainment Enterprises in an alleged fund diversions case