Disney Star aims for 90 mn HD viewers on IPL 2023 with HD homes scaling new heights, launch of HD channels in high viewership markets & the dominating preference of premium viewers to watch IPL on HD
As part of a campaign, over 130 outlets from different parts of Bengal have come together to recreate the popular traditional mishtis of their region using Cadbury Dairy Milk as the key ingredient
India scripted history by bagging two Golden Statuettes at the 95th Academy Awards for RRR and The Elephant Whisperer
The campaign has been executed by White Rivers Media
#VahakOKPlease is a series of 11 unique films that showcase the lives of truckers and their issues
The TVC features IKEA’s two iconic products – Kallax and Trofast
Social media was teeming with moment marketing posts, congratulating the makers of RRR and The Elephant Whisperers
The campaign ‘Xoom Machale’ captures the essence of the new Hero Xoom
The campaign has five short films
Great Place To Work is the global authority on workplace culture
A series of 5 short films have been created by the group specifically for YouTube and Instagram
The battle between largest shareholder Yes Bank and Subhash Chandra for control of Dish TV may now come to an end
Khali endorses the brand's latest offering on fresh meats
The eCommerce platform is running a pilot project with WhatsApp for conversational commerce
ASCI CEO Manisha Kapoor told e4m that the regulator has started monitoring the commercials during WPL
The campaign was launched with a thematic film, a couple of days before Women’s Day
The TVC has been conceptualised by Rediffusion
Ayatiworks will bring a fresh set of ideas to achieve the brand objective and handle digital channels for Naga Foods, a Chennai-based FMCG brand
The event will be held at the Mukta Outdoor Arena, Bengaluru
Her previous stint was with PR Pundit as Director – Client Services
Prior to this, she was associated with Tech Mahindra Foundation as Head – Marketing and Communications
Each scheme of the fund house will be renamed to replace the word ‘IDFC’ with the word ‘Bandhan’
Manyavar plans to strengthen its end-to-end customer experience by enhancing customer journeys across various touchpoints
James Hewes – President & CEO, FIPP, shares his experience of putting ChatGPT to test
Valerie Pinto, CEO, Weber Shandwick, shares her thoughts on women leadership, women who have inspired her and message for future women leaders
Guest Column: B Srinivasan, President of AIM and MD of Ananda Vikatan, writes on the strength and significance of magazines
Lotus Herbals is the principal sponsor for the Mumbai Indians team
Guest Column: Jan Thoresen, Author and CEO Labrador CMS, writes on ways to make sure your content stands out in the crowded online space
Guest Column: Jim Elliott writes on why one sales approach doesn’t work for all publications
Guest Column: Jean-Paul Reparon, Agrimedia, Netherlands, shares key fundamentals that can help publishers not only survive but thrive in this dynamic environment
He was earlier Partner at Mindshare
Shetty previously worked as Sales Head at Oracle Advertising
'Naatu Naatu' clinched a win for 'Original Song', and 'The Elephant Whisperers' bagged the golden statuette for 'Best Documentary Short Film' at the 95th Academy Awards
The funds raised will be used to expand the brand’s offline presence, improve product manufacturing, expand research and development
The Founder and CEO of Taboola spoke to e4m on the growth of native advertising, the use of ChatGPT, and India emerging as an important market for the company
Tejinder Gill, General Manager - The Trade Desk, writes how CTV can address the common problems posed by linear TV in marketing and how free ad-supported streaming TV can revolutionise the industry
With more of the kids these days coming into the workforce, having high disposable income and a larger say in how things are run, brands must listen to them or fail
Mathur has been with the network since January 2021
Singh most recently served as India GM and Global Marketing Head for Moca Technology Limited