The brand has partnered with Gulf company Nasser Abdulla Lootah Group to strengthen Bisleri International's presence across Dubai, Sharjah and Abu Dhabi
Arindam spoke about how cricket on TV delivered a lower cost of reach than other mediums, gave instant reach build up and significantly drove up brand, business and distribution metrics
Lawson, Global CEO of EssenceMediacom, shares the challenges that the network faced in the past nine months post the merger, the opportunities that he sees for the Indian market, and more
Viacom18 plans massive consumer engagement through chats with commentators, and KBC-like quizzes during live; VR glasses for GenZ & media cables for Bharat launched