Binodan Sarma joins DDB Mudra Group as Head of Digital – North
Binodan will lead the digital business for both DDB Mudra and 22feet Tribal Worldwide for the Group’s Gurugram office
Date-wise News
Tanisha Sangha quits Network18
Sangha, who was Network18’s Head of Digital Video Strategy and Growth, had joined the company in July 2022
Is Google ready to bring in India same Android regime as Europe, asks SC
The apex court has asked Google to come up with an explanation on the same by Wednesday
Times Prime launches outdoor campaign at Cyber Hub
The campaign showcases new offer launches and exclusive curated events
Ogilvy Mumbai wins Best of Show & Agency of Year in 2022 ONE Asia Creative Awards
A jury of more than 70 top creatives judged this year’s entries
Go Colors’ Rahul Row moves on
He was with the retail brand for 8 years
‘Marketing must be radically reimagined to achieve 2030 sustainable development goals’
Dentsu and Kantar release findings of a study exploring the role APAC marketers play in achieving corporate sustainability ambitions and SDGs
Chrome Pictures expands team of directors, producers
The production house has so far produced over 5,000 ad films
T Gangadhar joins Quotient Group as Co-Founder & Group CEO
Will jointly lead and manage the group with Shriram Iyer & Rajiv Chatterjee
Pongal 2023: South brands reap in on the festive zeal
As the southern states drown in harvest festivities, brands are upbeat about the renewed sentiment amongst customers this year
Cultural Round-Up: From Messi to T20 to SRK, here’s what made waves in Nov-Dec 2022
The trends are as per Starcom’s monthly report
Atomberg’s DVC for mixer grinder talks about its speed range
The film shows a jugalbandi between a young couple, where the husband shows off his beatboxing moves and the wife replies using her mixer grinder Atomberg MG 1
Bumble's new hyper-local campaign celebrates cultural diversities
The campaign has been launched in Ahmedabad, Hyderabad, Kolkata, Chennai and Chandigarh
ShareChat lays off 20% of its workforce
The move comes shortly after parent company Mohalla Tech's decision to shut down its fantasy gaming platform Jeet11 in December 2022
Women's IPL: Viacom18 bags media rights worth Rs 951 crore for 5 years
Each match has been valued at Rs 7.09 crore
Plea for 'missing' groom to return turns out to be ad for sherwani shop
The ad published in The Telegraph for a runaway groom was a cleverly disguised ad for a Kolkata-based clothing store
Bharat Express ropes in media veteran Varun Kohli as CEO
Kohli has a very distinguished media career in leadership positions for last 28 years in leading media organisations
Palki Sharma Upadhyay announces new show launch in Zomato-Blinkit style
The journalist has hinted on Instagram that her new 'no drama' show will air from 26th January
Kotex encourages young women to #ChooseItAll
The campaign has been conceptualized by Ogilvy India
Mountain Dew creates larger-than-life holograms of bravehearts
The brand activation deployed real-time 3D rendering tech to generate a 25-foot 'statue of courage' for its consumer leg of 'Conquer with Courage' campaign
Future Generali India Life Insurance stresses on the importance of long-term investments
The 360-degree marketing campaign has been launched digitally on various mediums and will appear in 8 languages
Michael Phelps, Naomi Osaka and Nathan Chen in Panasonic Green Impact campaign
The campaign highlights the environmental challenges that the world faces today
Suriya beats Vijay Devarakonda, Allu Arjun to emerge as South India's top celeb: IIHB
The IIHB has just released the TIARA South Research Report 2023, covering 18 celebrities from the South of India
Sidharth Malhotra turns 38: The endorsement journey of the Shershaah star
The actor started his ad journey in 2005 as a little-known model for a hotel brand
Why first-party data will be the go-to strategy for advertisers in 2023
With walled gardens and regulatory changes reducing available third-party data signals and driving new privacy requirements, first-party data will be more valuable than ever for advertisers
News: Ad volume up 14% in 2022 against 2019
A total of 11400 brands advertised on news TV in the year, according to TAM report
Twitter to offer free space to advertisers: Reports
This is being seen as an attempt to get advertisers back on the platform
e4m PR & Corp Comm 40 Under 40: Jurors pick the best from 120+ entries
The winners will be unveiled and felicitated at the summit and awards ceremony on February 1, 2023
Streaming a big hit in 2022 despite cinemas making a comeback
According to Data.ai’s ‘State of Mobile Report’, riding high on cricket, Hotstar attracted the most active and engaging users in India in the past year
Mascot Monday: Air India’s ‘naughty but nice’ Maharaja
Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?