Ram Kumar Kaushik moves on from iTV Network
During his tenure at iTV network, Kaushik has worked in various significant roles
Date-wise News
Thunderous clashes between India & Pakistan bring early festive cheer for viewers
India may not have made it to the Asia Cup final but close encounters gave cricket enthusiasts something to go to town with
NAA directs Tata Play to deposit Rs 450 crore for alleged profiteering
The National Anti-Profiteering Authority’s order came on a complaint that the benefits of input tax credit have not been passed to the consumers
Asia Cup breaks all records on television
200 million viewers tune in to Asia Cup within the first week while the India-Pakistan clash on August 28 recorded 125 million viewers on TV
Goldmines Telefilms names Bala Iyengar as its COO
Iyengar was previously associated with media brands like TOI, Sony Entertainment TV, Star India, MTV and Zoom
Nikhil Madhok set to join Amazon Prime Video as Head of Hindi Original Content
Madhok was former EVP & Head of Original Content at Disney+ Hotstar
Perfect Relations bags national PR mandate for Tata 1mg
Tata 1mg has over 40 million monthly unique users and 500 million monthly page views
Shivang Mathur joins TV9 Bharatvarsh as Associate Editor
Mathur was earlier with India Ahead
Yadunandan KV joins Indegene as Director - Corp Comm
Yadunandan, who has 15 years of experience in B2B Tech, was previously with Gupshup
Adidas: Fuelling the FIFA World Cup hysteria in India
As football fever reaches a fever pitch, Adidas brings out its best innovations in apparel and more for the die-hard fans
Vanity Wagon appoints Vikram Tyagi as Assistant VP, Creative & Content
Tyagi aims to strengthen the language and image of Vanity Wagon across all their platforms
CNN-News18 to host 2nd edition of Town Hall in Mumbai
Devendra Fadnavis, Aditya Thackeray, Kartik Aaryan to speak at the event
Interactive Avenues & Matterkind launch ‘Connected TV Advertising Playbook’
The playbook aims to empower marketers with a comprehensive understanding of the CTV landscape and more
KP Group ropes in Munaf Patel as brand ambassador
Like Munaf, who overcame all the odds to play for India, KP Group also had humble beginnings, said the company
Jacob Mathew resigns from News 24
Mathew had been associated with News 24 as Vice President since January 2022
Young Janta Ko Yahi Mangta, says Amazon miniTV in its new campaign
The campaign has two films
Queen Elizabeth: A legacy in ads
Here's looking back at some of the Majesty's cameos in ads
Consumer behaviour: A new paradigm in the digital era
Guest Column: Debarshi Chakravorti, VP Head, Business Communication & Planning, Interactive Avenues, believes that the only constant in consumers' behaviour today is their absolute empowerment
Birthday boy Akshay Kumar keeps winning brands & hearts
No controversy or flops seem to be shaking the actor’s brand value and affinity, says the marketing world
Projected ROI of BCCI sponsorship is very positive: Raja Rajamannar, Mastercard
The Chief Marketing and Communications Officer of Mastercard spoke at length to exchange4media about entering into cricket sponsorship with BCCI, the company’s strategy for the association & much more
‘IPL & ICC rights will bring right volume & cadence of content for Disney Star’
The Walt Disney Company Senior EVP and Chief Financial Officer Christine McCarthy, at an event, said the company has consciously decided to stay away from sports rights that are not value accretive
Bharti Airtel's Gopal Vittal bullish on TV + OTT content bundling
Speaking to analysts during the Q1 FY23 earnings call, Vittal said the company’s approach has been to leverage the core strengths of the ongoing broadband explosion
ZEEL chief expects pay-TV growth due to pull-out from DD FD, price cut by DTH ops
While speaking to media analysts on FTA, Punit Goenka emphasised that the industry must wait patiently to see the full impact of the pull-out on subscription revenues