The deal also signifies that the days of a single broadcaster owning all major cricketing rights are gone, say experts
Guest Column: Ramneek Chadha, Chief Operating Officer, Xapads Media, shares how brands can harness the power of vernacular advertising
At e4m Pride of India South, a panel chaired by Baagyalakshmi Nagarajan - Executive Director - Advertising Sales, Star Vijay, discussed how brands are growing business with the power of TV
ZEE will offer a compelling experience for the viewers and a great return on investment for the advertisers, said MD and CEO Punit Goenka