Pride of India Brands-South: Celebrating the multicultural marketing world of South India
The event will be held on August 26 in Bengaluru
Date-wise News
India Today Group forays into original content space; partners with Netflix & Amazon
The new digital vertical is named ‘India Today Originals’
Silverpush’s Jameson campaign by Wavemaker wins e4m award
The campaign won gold for ‘Best Use of AI’ at e4m Real Time Programmatic Advertising Awards 2022
Jasprit Bumrah becomes face of luggage brand uppercase
Bumrah will lead the ‘Never Ordinary’ campaign that is inspired by his cricketing talent
Dentsu India appoints Bhasker Jaiswal as Chief Operations Officer, Media
Jaiswal comes with over 24 years of experience in the media and advertising industry
Nikhil Madhok quits Hotstar
He was EVP & Head of Original Content
Lodha undertakes e-cart branding at Mumbai airport
MOMS Outdoor Media is the OOH agency for the campaign
Cleartrip appoints Shubham Khurana as Head of Brand Marketing
Khurana joins Cleartrip with over 12 years of experience at corporates like Facebook India and Unilever
Interbrand names Satish Krishnamurthy as Chief Strategy Officer
While Ameya Kapnadak will take on as Chief Growth Officer & Head of Consulting, Payal Shah is Strategy Director, and Rahul Bansal will be Strategy Director & Head - Brand Economics
Leo Burnett India launches specialized division – LB Regional
LB Regional will help brands create localized content to build relevance with national audiences
Amazon’s Sameer Mandge joins GoKwik as Director of Products
Mandge will spearhead the Return to Origin product strategy and innovation initiatives
Ex-Mamaearth Marketing Head Sambit Dash joins RPSG Capital Ventures as Partner
Dash has worked earlier with organisations like Honasa, Nestle and Yum Foods
Wunderman Thompson N America names Tom Murphy as Chief Creative Officer
Murphy has spent 16 years at McCann, most recently as its North American CCO
ITC launches short film to celebrate the spirit of India@75
The film has been designed around ITC’s philosophy #NationFirst — #SabSaathBadhein
Varghese M Thomas moves on from TVS Motors
Thomas worked with TVS Motors for seven years as SVP and Global Head of Communications
JSW Paints’ I-Day ad: A moment marketing attempt gone wrong?
The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of a three-year-old short film
Inflation not a damper: FMCG players won't cut down AdEx
Most big companies like HUL, Godrej Consumer, Britannia, Colgate-Palmolive and Dabur have asserted that they will continue to spend on marketing to ensure higher brand recall among consumers
Newsprint prices are peaking, we should get some relief from Q3: Girish Agarwal, DB Corp
At the Q1FY23 earnings conference call, Agarwal, Non-Executive Director, DB Corp, shared that they are hopeful that the print sector should be reaching a satisfactory level with growth over FY 2020
Communities must be a part of the marketing mix: Tamanna Dhamija, Convosight
At e4m TechManch 2022 conference, the Convosight CEO & Co-founder delivered a session on ‘The End of Broadcasting, The Beginning of Conversations'
Creative kickbacks: Marketers enforce checks but corruption rampant
Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to be as rampant as ever.
‘There is a shift from talking with pictures to using communication in the form of snaps’
At e4m TechManch 2022, Prashant Halbe, senior creative strategist, India Lead, Snap Inc, spoke about the company’s innovations in camera technology, catering to GenZ and more