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Date-wise News
Self evaluation is best way to move forward while building a brand: Utsav Malhotra
In a special address at the Pitch CMO summit 2022, Malhotra, COO of Noise, stressed on the importance of consumer data in building a brand
Aviva India appoints Asit Rath as CEO & MD
Rath is currently the CEO of Prudential Myanmar Life Insurance
News Nation Network’s environment initiative receives praises
The ‘Ek Paudha Zindagi Ke Liye’ initiative was well appreciated by celebs like, Shilpa Shetty, Sonali Bendre, Suniel Shetty, and Manoj Tiwari
Jagdish Chandra helmed upcoming news channel Bharat 24 ropes in industry bigwigs
Bharat 24 will be backed by a major Ahmedabad-based corporate house
MIB grants 6 new MSO licences
The total number of registered MSOs now stands at 1,753
True Elements onboards TBWA as their creative agency
The mandate is to anchor communication & creative strategy across platforms
The only shortcut is hard work: Vineet Handa, Kaizzen Founder & CEO
At the e4m PR 30 under 30 summit, Handa delivered a thought-provoking speech to young professionals from the industry
‘It is important to have the right training module right at the start’
The second session of the exchange4media PR & Corp Comm 30 Under 30 Summit deliberated on the prerequisites of honing skills and ensuring seamless adaptivity to the workplace
Nissan India appoints Mohan Wilson as Director-Marketing
Wilson replaces Sriram Padmanabhan
Laqshya Media executes pan India OOH campaign for Nissan Magnite
The campaign covered multiple locations in several cities, with high-impact, large format OOH sites placed at key urban touchpoints
Fastrack unveils new campaign: #PrideInOurPronouns
The campaign is Fastrack’s take on questioning the accepted understanding of the gender binaries
Bibek Agarwala: Meet the man whom Zee editors will now report to
The channel heads of Zee News, WION, Zee Business, and Zee 24 Taas will now report to Agarwala
WION launches outdoor campaign in airport lounges
The campaign leverages Live TV screens across three airport lounges and premium cafes in the country
Schbang ropes in Aayush Vyas as VP - Integrated Solutions
Vyas joins from White Owl where he was Senior Manager - Marketing & Branding
Success is the product of daily habits: Nitin Thakur, OYO
Thakur, Head of Communications, OYO, delivered the keynote address at e4m PR & Corp Comm 30 Under 30 Summit
‘Need to create a great working environment - upwards from the bottom of pyramid’
At e4m PR and Corp Comm 30 under 30 Summit, industry leaders deliberated on ‘Attracting young talent and retaining them’
Gozoop Group wins integrated marketing mandate for Fit AF
The agency will cater to SEO, Media, PR and Influencer Marketing mandates for the whey protein brand
Hirol Gandhi appointed Ogilvy’s President and Head of Office – Mumbai & Kolkata
Hirol Gandhi has been associated with Ogilvy for 22 years now
Times Group’s Rajat Mittal starts experiential marketing firm - Experiential Koncepts
Mittal was Vice President and Business Head – Experiential Marketing at BCCL
‘Customers are evolving & want to listen to stories that hold values’
At e4m PR 30 under 30, Dr Samir Kapur, Director, AdFactors PR, delivered a keynote address on PR agencies experimenting with metaverse, engaging with new-age consumers and much more
Verve Media wins digital mandate for nutraceuticals brand Big Flex
With Verve Media onboard, Big Flex plans to explore new avenues of effective online presence
Kartik Chandrasekhar is Unilever’s Global Brand Lead for Pepsodent
Chandrasekhar has been working with Unilever for over 24 years
Affle appoints four additional Directors to its board
The new members include Lay See Tan, Vipul Kedia, Noelia Amoedo and Elad Natanson
Havas Media Group India appoints Arun Rao as Senior VP, Havas Sports & Entertainment
Rao will be based in Gurgaon and report to R. Venkatasubramanian, President - Investments and Head - Havas Sports
From heartwarming to quirky: Ads that impressed us this fortnight
ClearTax’s ‘#FileAbhiWithClearTax, Disney Star ‘Mix It Up’ and Kurkure ‘Videsi Mein Desi Chatpatapan’ among films selected from those released between June 16 and July 01, 2022
Senco Gold & Diamonds rolls out #WearYourPride campaign
The brand has released a brand film featuring Dutee Chand
TV, print & radio companies oppose cross-media restrictions by government
IBDF, NBDA, INS, and AROI made comments in response to TRAI’s consultation paper on media ownership following a reference from the MIB
‘Idea behind ‘you hold the cards’ ad is to create awareness around poker as a skill sport’
Varun Ganjoo, Co-Founder and Marketing Director, Baazi Games, talks about their new campaign with Shahid Kapoor
Conversational Marketing: Let’s talk about it
Guest Column: Amit Tiwari, Global Head - Marketing Demand Center, TCS, writes on the potential of conversational marketing in helping businesses create more meaningful relationships with customers
Want to celebrate the trust of merchant partners: BharatPe CMO Parth Joshi
Joshi speaks to e4m about the brand’s recent campaign ‘Hai Yakeen’, the marketing strategy and his take on roping influencers
Crypto downturn: How big is the impact on ad budgets?
Industry observers say the crypto sector’s bearish run has led to the sector adopting a cautious approach towards advertising spends