IPL e-auction: Disney Star bags TV rights, Viacom18 digital
BCCI is yet to make an official announcement on winners of Package A and B rights
Date-wise News
How to make sure your employees don’t have one foot out of the door
Guest Column: Sunita Patnaik, Director, Corporate Affairs for Mars Wrigley India and One Mars India, shares an insightful input for organizations struggling to retain their talent
MIB bans online betting ads on print, TV and digital
Ads of online betting promote an activity that otherwise poses a significant financial and socio-economic risk for the consumers, stated MIB
Shoppers Stop celebrates #CoolDads in Father’s Day campaign
The campaign driven by real-life situations shows the modern take on fathers
IPL: BCCI rakes in big money amidst wild speculation about final winners
Jio seems to have bagged digital rights while there are speculations of a hard-fought contest between Sony and Disney Star for TV rights
AIM announces launch of branded content studio 'Dastaan Hub' at FIPP, Portugal
B Srinivasan of Ananda Vikatan; Anant Nath of Delhi Press & Manoj Sharma of India Today shared the innovative collaborative initiatives that publishers had adopted during the pandemic, at the event
CleverTap completes acquisition of Leanplum
Appoints Leanplum co-founder Momchil Kyurkchiev as Chief Strategy Officer
Future Generali India launches #BharosaPapaJaisa campaign
The campaign beautifully picks up every day ‘slice-of-life’ moments between a father and his child
Ambush Marketing: Burger King pranks Hrithik Roshan for 'jugaad video'
The video is part of the #EkDumPachaas Campaign, conceptualized by Leo Burnett Orchard
Navneet Education’s Youva gears up to welcome students back to school
The new brand film has been created by Ants Digital
Shyam Steel launches new TVC featuring Sonu Sood
The TVC is the continuation of ‘maksad toh India ko banana hai’ campaign
OMD India onboards Charul Tomar as Head of Strategy
Tomar will be reporting to Anisha Iyer, CEO of OMD India
Health Shots partners with Unicef India for Menstrual Hygiene awareness
Partners with Unicef’s #RedDotChallenge to talk about the need for educating all genders about menstruation end erase the taboo around it
IPL TV, digital rights for Indian sub-continent sold for Rs 43,255 crore
While the TV rights have been sold for Rs 57.5 crore per match, the winning bid for digital rights is Rs 48 crore per match
Tecno Mobile named title sponsor for Esports Premier League 2
The tournament will start on June 15
Wellness brand Vahdam India appoints Sneha Beriwal as Chief Marketing Officer
Beriwal has over 17 years of experience and prior to this she was with Aditya Birla Group for 5 years
Culture Round-Up: IPL, Sidhu Moosewala, Amber Heard kept netizens busy in May’22
LIC IPO also created a big buzz, according to the monthly Starcomm Culture Round-Up Report
We are building a brand that adds value to the customers: Aishvarya Murali, ZestMoney
The Head of Marketing at ZestMoney shares insights on the campaign #GameNeverOver and future marketing initiatives
Nano Influencers: A not-so-nano tool contributing approx 20% to influencer marketing
According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them
Will IPL media rights bid surpass the Rs 50,000-crore magic figure?
On Day 1 of the auction yesterday, the bid reached Rs 43,050 crore-Rs 21,090 crore for TV & Rs 17,760 crore for digital-for the Indian sub-continent
Gaming in marketing mix: How brands are playing their cards right
Globally, iconic brands in fashion like Nike, Gucci and Vans have successfully associated with games
Are auto brands going slow on marketing to cross semiconductor shortage hurdle?
Industry observers say marketing strategies for the sector are evolving to tide over the crisis with the focus being on tailor-made communication and creating experiences
Rajat Kapoor says remember it's June 19, in Bombay Shaving Company's Father's Day video
The campaign is a series of ‘true to life’ videos with Kapoor highlighting the essence of Father’s Day
JSW Steel rolls out 360-degree integrated campaign
The campaign, conceptualised by Ogilvy, will be rolled out in an episodic manner