On the occasion of International Women's Day 2022, we look at a few of the most pertinent reasons why women form a large part of the Public Relations industry
Was recognised as the most popular Hindi news channel
Network commits to continue to empower women & protect environment
The campaign is conceptualized and executed in-house by the team at Wiggles.in
In a series of five films, leading women from different walks of life talk about things they do not know
The campaign has garnered over 4 million views in just 2 days starting conversations across digital platforms
#ComplimentNotCompare is live across all social media channels of the company
The brand will share encourage travellers to share stories of women-led businesses
In the films, the three women express their love for meat
In today’s edition of ‘Women Achievers 2022’ series, Deepshikha Dharmaraj, CEO, BCW India Group, advises aspiring PR & comm professionals to get the growth mindset & stay above water during bad times
‘Clean’, ‘Crushed’ and ‘Adulting Season 3’ are some of the top shows
DeCourcy is former President and Chief Creative Officer of Wieden+Kennedy
The brand has launched new categories like footwear, cosmetics and jewellery
The campaign attempts to break age-old stereotypes
As part of the campaign, Snapdeal is encouraging women to create and share Instagram Reels and YouTube shorts talking about the women who inspired them
The #BejhijhakBol campaign, featuring women from everyday life, reiterates the need to break gender stereotypes and promote free-spirited conversations among women
Conceptualized around the theme of ‘Break The Bias’, the campaign has been launched on the sidelines of ICC Women’s Cricket World Cup 2022
‘Clean’, ‘Crushed’ and ‘Adulting Season 3’ are some of the top shows
The brand has launched a digital film to raise awareness on menstruation and the taboos around it
The study by Glance says content-led marketing on the second screen has emerged as one of the key strategies for brands during IPL
The campaign is a tribute to women entrepreneurs who are an inspiration and motivation to be bold and take a chance in life
The company has also launched its retail franchise model
The finals of the Real Cricket Championship was hosted on March 3
Sapna Chadha, Vice President, Marketing, India & South East Asia, Google, writes, “The worst thing in the world is to let self-doubt be the thing that holds women back”
Agarwal takes over from Himanshu Arya who is moving on to a higher role
The campaign shows a unique ‘foam jet technology’ that cleans ACs two times better than the regular servicing
The film celebrates womanhood, the spirit of women of dreaming big within the four walls of their homes and breaking all boundaries
In the film, influencers like Nauheed Cyrusi, Siddhi Mehta, Rajshree Sawant, Diksha Chutani and Mehak J speak on what women want and enjoy
The #ImEnough film features three women redefining the concept of self-acceptance and reclaiming their power of self-love
On Women’s Day, e4m asks women business leaders what they think of this year’s theme, and how gender-just workplaces can deliver inclusive sustainable development
According to the PMAR 2022, more than 15 new-age, tech-based brands have entered the top 50 advertisers' list of 2021, with Dream11 and Byju’s making it to the top five
The campaign encourages women to avoid the risk of heart diseases by doing early screening checks
The campaign aims to challenge the current scenario of normalizing harassment and stand in support of women in their hour of need
As part of the e4m Pride of India Brands series, we spoke to Aditya Bagri on the company’s journey so far, the advertising strategies and what drives Bagrry's towards excellence
The partnership, which began in 2019, will give SNJ Group visibility on the leading arm of the Super Kings' yellow jersey and both sides of the trousers