Rohan Srinivasan to lead Ketchum Sampark as SVP & Partner and Managing Director
Srinivasan was previously associated with ISHO
Date-wise News
YouTube to launch commerce-related features first in India before global roll-out
YouTube advertising revenues up 25% to $8.6 billion
LaunchMyCareer appoints Hill+Knowlton Strategies as communications partner
With its localized expertise in media handling, the agency will be responsible for managing LaunchMyCareer's strategic communications
Satya Raghavan appointed as Director of Marketing Partners, Google India
Prior to this, Raghavan was Director - YouTube Content Partnership. He has been with Google since 2014
ZEEL posts ad rev of Rs 1260.8 crore in Q3
The company’s net profit stands at Rs 298.98 crore for the quarter
Dabur advertising, publicity expenditure up 15.89% to Rs 237.07 cr in Q3
The company recorded consolidated revenue growth of 8% at Rs 2,942 crore in the third quarter of 2021-22 financial year
RuPay Prime Volleyball League signs 13 sponsors for Season 1
RuPay is associated with the league as the title sponsor and A23 is signed as 'powered by' sponsor in a multi-year deal
'Operating in the intersection of 3 Cs can help brands win'
iProspect’s Global President Amanda Morrissey delivered a keynote address titled ‘Convergence of Media’ at the unveiling of the dentsu-e4m Digital Advertising 2022’ report on Feb 1
'Media practitioners need to understand how consumers live in real and virtual world'
While unveiling the dentsu-e4m Digital Advertising report on Feb 1, Divya Karani, Vinod Thadani, and Abheek Biswas talked about the growing acceptance of digital for personal and business purposes
‘Brands of today and tomorrow can leverage video, vernacular & social for better reach’
Bimal Rebba, Co-founder & COO, Trell, shared interesting insights about the social commerce platform at the virtual unveiling of the dentsu-e4m Digital Advertising Report on Tuesday
Disney Star Network and Tata Sky execute 24-hour roadblock for Tata Play
This 24-hour network roadblock was into effect from January 27–28
Siyaram Silk Mills awards digital mandate to AGENCY09
The account is being handled by the agency's Mumbai office
'Brands need to invest in anti-virus as ad fraud negatively impacts customer perceptions'
At the launch of the e4m-dentsu Advertising Report 2022, Dhiraj Gupta, Co-founder and CTO, mfilterit, spoke about the growing need for anti-virus in digital marketing
Media houses with strong tech stack to benefit in the cookie-less world: Puneet Jain
HT Media Group CEO - Digital Business Puneet Jain was speaking to exchange4media Editor Naziya Alvi Rahman during the virtual launch of the dentsu-e4m Digital Advertising Report
Digital way of running business will be the key: A Balasubramanian
At the launch of the e4m-dentsu Advertising Report 2022, A Balasubramanian, MD & CEO, Aditya Birla Sun Life AMC Limited, talked about ‘Being Future Ready’
'Consumers have optimized their life through digital mediums'
During the unveiling of the dentsu-e4m Digital Advertising Report 2022, experts shared insights on the success stories of the digital brands
'The need to serve customers in their own language is important'
At the unveiling of the dentsu-e4m Digital Advertising Report 2022, panelists discussed about the evolving landscape of e-commerce
‘Digital is now front and centre’
The launch of dentsu-e4m Digital Advertising Report 2022 saw a panel discussion on ‘the evolution of digital media outputs from pure performance driver to performance + branding’
Advertising needs to become conversational: Srinivas B Vijayaraghavan, Gupshup
Srinivas B Vijayaraghavan, VP Marketing, Gupshup, shared his thoughts on conversational advertisements at the unveiling of dentsu-e4m Digital Advertising Report 2022
Top 20 Communications professionals to watch out for in 2022
e4m presents the second list of eminent personalities who have made a mark in the PR and Communications industry
Download dentsu-e4m Digital Advertising 2022 report
The report, which was unveiled on Feb 1, predicts that the digital media market size will reach Rs 27,759 crore by 2022-end
Google records 32% revenue jump to $75.3 billion
Profit soars with growth in advertising revenue
L&K Saatchi & Saatchi appoints Amitabh Sreedharan as Vice President
Sreedharan will report to Atin Wahal, EVP & Head – North & East
Crypto sector hails RBI's digital move, calls it legitimisation
While the move will help catalyze the growth of start-ups in the blockchain segment, the proposal for a 30% tax on digital assets seems too high, say experts
Budget boost to blockchain will push large-scale adoption of NFT by brands: Experts
The Finance Minister’s announcement of RBI’s own digital currency using blockchain technology has energized the advertising and media sector
Why digital media industry is all smiles after Budget 2022
The industry believes that factors like encouraging rural broadband connectivity, setting up an AVGC promotion task force and 5G roll-out augur well for boosting growth in digital media
What Budget 2022 has for traditional media
Experts say that there was no direct benefit for the broadcast, OOH & print industry but focus on infrastructure, digital ecosystem & AVGC Task Force is a positive sign
Budget 2022-23 progressive & sustainable but has no major tax cuts for consumers: Cos
Business leaders laud efforts in the direction of digitisation, logistics & diamond industry but miss important initiatives like tax cuts & GST relaxations
MediaCom's Srinivas Rao moves to Wavemaker
Rao steps down as National Director - Buying at Mediacom after a stint of over 5 years
A&M industry welcomes Budget as balanced & growth-oriented
Industry leaders say the digital push and marquee initiatives like 5G rollout support & task force for the AVGC industry will be beneficial to the sectors in the long run
Union Budget: Govt allocates Rs 3,981 crore to MIB
The Union Government has budgeted revenue of Rs 1,035 crore from the broadcasting sector in FY 2022-23