The upcoming India tour of South Africa promises to be a power-packed series for passionate cricket fans and brands seeking an impactful association with prime-time viewing
In its plea, the TRAI contended that it has received several letters from consumers complaining about their viewing experience because of excessive ads on various television channels
Honasa has also acquired influencer-engagement platform Momspresso MyMoney
Padukone, as #CREDSanta, will bring a range of rewards, fun games and more from December 24 to January 2, 2022
Delhi-based Cable Operators United Front has written to I&B Minister Anurag Thakur “to stop implementation of NTO 2.0 in its current form and relook into the provisions”
The coming together of ZEEL and Sony will depend on the nod from public shareholders of ZEEL, including the largest shareholder Invesco which is opposed to the union
At e4m Xaxis Programmatic Summit, the panel shared their views on how programmatic can help brands adapt new modes of targeting & measurement in cookie-less world
Thakur, I&B Minister, said that the four private DTH operators include Dish TV India+Videocon d2h, Bharati Telemedia, Tata Sky and Sun Direct TV
Experts in the sector spoke about various trends, noteworthy campaigns and major brand investments that the industry witnessed this year
exchange4media evaluates how the work culture in agency networks, including marketing, advertising, and PR, shaped during the pandemic year
The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20