Times Bridge elevates Viral Jani to EVP & Country Head, India Prior to his elevation, Jani was SVP Investment Operations since February 2018 e4m Desk Dec 6, 2021 6:42 PM
Ad industry in India likely to grow 6-8% annually: TYNY Global forecast The report informs India is the ninth-largest market based on the total size of ad revenue e4m Desk Dec 6, 2021 6:01 PM
Britannia Industries calls for media review The account currently handled by GroupM’s Essence is estimated to be around Rs 300 crore Naziya Alvi Rahman Dec 6, 2021 4:05 PM
WPP acquires majority stake in branding and design agency Made Thought The acquisition is aligned with WPP’s accelerated growth strategy and focused M&A approach to further strengthen its core creative capabilities e4m Desk Dec 6, 2021 3:47 PM
Harrish M Bhatia authors another book named 'Management and Life Lessons from Ground Zero' Spanning a career of over 38 years, Bhatia has penned down the highs and lows of his professional career e4m Desk Dec 6, 2021 3:15 PM
WhatsApp Launches WhatsApp Incubator Program to help organisations build digital solutions Entrepreneurs, NGOs, start-ups, and health organisations are invited to leverage the WhatsApp Business Platform to develop innovative solutions to tackle India’s most pressing healthcare issues e4m Desk Dec 6, 2021 2:57 PM
Fintech brand Kinara Capital appoints Ravindra Jadeja as brand ambassador With this partnership, Kinara aims to boost its outreach in financing the MSME sector in the country, the company said e4m Desk Dec 6, 2021 2:00 PM
Kerovit launches new TVC ‘Freedom 3.0’ with Ranveer & Anushka The company, which engaged Ranveer Singh as a brand ambassador in October 2021, aims to capture the imagination of the youth e4m Desk Dec 6, 2021 1:44 PM
Star elevates Vaibhav Goyal as SVP - Ad Sales for sports Previously, Goyal was VP- Ad Sales for almost 6.6 years e4m Desk Dec 6, 2021 1:33 PM
Phantom Ideas rolls out OOH campaign for Swiggy Instamart The campaign covers 17 cities, visually emphasizing Instamart’s promise of super quick delivery of all grocery and home needs e4m Desk Dec 6, 2021 1:16 PM
We've got your back, says Lenovo in its new corporate campaign by The Womb The campaign attempts to showcase the impact that Lenovo has on different aspects of India e4m Desk Dec 6, 2021 12:27 PM
Dhoni bats for #LePanga attitude in Star’s campaign for vivo Pro Kabaddi League The league returns to Star Sports Network and Disney+ Hotstar with Season 8 on December 22 after a two-year hiatus e4m Desk Dec 6, 2021 12:19 PM
Digital transformation to drive 9% growth in global ad spend in 2022: Zenith report Zenith estimates that global ad spend will reach US$705bn in 2021, up from US$634bn in 2019, and will rise to US$873bn by 2024 e4m Desk Dec 6, 2021 12:11 PM
HT, Netflix collaborate to bring Money Heist characters to life through Wavemaker campaign The newspaper had Money Heist character stickers that could be pulled out and used as stickers by fans e4m Desk Dec 6, 2021 11:50 AM
Rediffusion appoints Rajendra Gupta as Chief Growth Officer This will be Gupta’s second stint at Rediffusion. He earlier worked at Rediffusion Delhi and Mumbai from 1994 to 2002 e4m Desk Dec 6, 2021 11:21 AM
Vinod Dua: 'A fearless champion of news media who influenced generations of journalists' Mehraj Dube, Head of Marketing at ABP News and former Associate Editor at NDTV India, remembers Dua Mehraj Dube Dec 6, 2021 9:34 AM
Google, Facebook surpass top Indian media firms in ad revenue in FY21 According to experts, most of this growth has come at the expense of print, radio, and outdoor Javed Farooqui Dec 6, 2021 9:26 AM
Brands gear up for the upcoming Ashes 2021, six advertisers roped in so far The series will commence on December 8 in Brisbane and is set to witness an iconic clash between arch-rivals England and Australia Sonam Saini Dec 6, 2021 8:57 AM
Maddies: ShareChat 'Brands for Bharat' Award hails brands breaking lingual stereotypes With 'Brands for Bharat', e4m and ShareChat have made a beginning to honour excellence in mobile marketing for the Bharat audience e4m Desk Dec 6, 2021 8:40 AM
How pandemic has accelerated media revolution: Daryl Lee to share insights at e4m Conclave Lee, IPG Mediabrands' Global CEO, will be a Keynote Speaker at the event on December 13 e4m Desk Dec 6, 2021 8:39 AM
HUL’s Gaurav Jeet Singh moves on after a 13-year-long stint Singh is believed to be moving to a global digital platform Naziya Alvi Rahman Dec 6, 2021 8:11 AM
Ad campaigns that made the most noise in 2021 We begin our year-ender series with a compilation of some of the best marketing campaigns that created sensation on social media platforms Kanchan Srivastava Dec 6, 2021 8:07 AM