The campaign, ideated, shot, and executed by Makani Creatives, comprises a series of films that highlight a significant role that furniture plays in transforming moments into memories
Nikky Gupta, Co-founder & Director, Teamwork Communications Group, shared that clients prefer visibility & engagement on social media platforms as traditional media has borne the brunt of Covid
The startup by former WPP Customer Engagement head Anand Shiva will set up a 25-member dedicated team to listen to customer conversations online and address their expectations across digital platforms
Vohra, Country Head - India & South Asia, Reynolds Pens, shares insights behind restrategizing the business to keep up with the changing digital ecosystem
Satish, Senior VP - Sales & Marketing, Haier Appliances, shared that a big part of their brand story is focusing on consumer insights, research into product planning & launching products accordingly