dentsu's OOH biz to be aligned into Amplifi under Divya Karani
The decision was taken post Haresh Nayak's exit as the President of Posterscope Asia Pacific
Date-wise News
Voot Select launches original series Candy
The murder mystery stars Richa Chadha and Ronit Roy
Haresh Nayak exits dentsu
Sahil Arora, SVP & Head of CSR, Indeed, dentsu India, has also quit
Influencer collaborations: New trend driving Public Relations for brands
Guest Column: Neha Bajaj, Founder & Managing Director, Scroll Mantra Pvt. Ltd., shares how a right influencer collaboration can do wonders for brands
Bharat Petroleum appoints Arun Kumar Singh as Chairman and Managing Director
In his more than 36 years of experience in Oil & Gas industry, Singh has headed Business Units and Entities in BPCL such as Retail, LPG, Pipelines, Supply Chain Optimization, etc
Facebook launches campaign to encourage people to follow Covid-appropriate behaviour
The #MyStory campaign, made with Bill & Melinda Gates Foundation, Population Foundation of India and Love Matters India, aims to normalize the need to vaccinate and follow Covid-19 protocols
IdeateLabs launches Planet Marathi OTT
The entire event, executed by the agency, was streamed live and inaugurated by actor Madhuri Dixit Nene
Prativa Mohapatra is Vice President & Managing Director for Adobe India
She joins Adobe from IBM
The Flipkart Group & England-based sportswear brand Slazenger enter strategic partnership
This partnership will make Slazenger’s product range available on Myntra and Flipkart, strengthening its presence in India
Geetu Ahuja Sharma joins Tyroo as Head of Global Business Operations
She will be responsible for bolstering the partner business by focusing on advertiser growth and scaling GTM Platforms
The Trade Desk announces collaboration with Samsung Ads
The association aims at furthering the reach of Indian marketers across the open internet
Neeraj Chopra is brand ambassador for Tata AIA
On his association with the company, Chopra said that there is a need to educate Indians about life insurance & to help them plan their financial goals at the right time
Music, news, gaming dominate content consumption in rural India: Kantar, GroupM report
Kantar along with GroupM’s rural and experiential marketing unit- Dialogue Factory today unveiled the 2nd edition of the Rural COVID Barometer Report
Dentsu International UK & Ireland CEO Euan Jarvie quits
Giulio Malegori, the CEO of EMEA, will help the division with interim leadership
BCCI shortlists 6 cities for 2 new IPL teams
Cuttack, Guwahati, Ranchi, Ahmedabad, Lucknow and Dharamsala have made it to the list
Deepika Padukone to launch her lifestyle brand in 2022
The first category of launch will focus on beauty and skincare
Archetype India bags a slew of mandates across sectors
The agency pulled off the feat in the last couple of months despite Covid challenges
Radio industry positive about festive season spurring revival
Industry leaders share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting
Starcom appoints Rachana Shah Monteiro as Senior Vice President
She will be responsible for leading client relationships and business growth for the West office
Print advertising will see a renaissance in H2 2021: Girish Agarwal
DB Corp Non-Executive Director Girish Agarwal shared that in July'21 the company achieved almost 75% of July 2019, which is a good indication of things moving in the right direction
Covid impact: Viacom18 reports 15.37% revenue contraction for FY21
The company has witnessed a 65% growth in net profit at Rs 582.89 for the fiscal under review compared to Rs 353.54 crore in FY20
Vodafone Idea’s ad spends down 53% to Rs 199.4 crore in FY 20-21
The company also reduced its content cost by 17.78% to Rs 588.1 crore from Rs 751.3 crore in the previous financial year
South OOH major Podhigai Ads launches in Mumbai
The agency will operate out of its office in Mahim Causeway
Sleaze, not plagiarism, should be Lux Cozi's bigger worry
The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery
10-15% readers would have vacated the print space: HT Media's CFO Piyush Gupta
During the company's Q1 earnings conference call, Gupta said 80% of pre-Covid circulation is a good enough number for ad revenue monetisation