Voot partners with Pocket52 to launch docu-reality series 'Poker Mantra'
The five-part series, directed by Sreetama Ray, will take the viewers through the story of Poker in India
Date-wise News
MultiTV appoints Sujoy Samanta as Business Director
Samanta will be leading the full channel sales and direct sales network in the USA, Europe, and APAC markets. He will also drive plans for SAAS products globally
Ruchira Bhattacharya joins Coca-Cola as Director, Marketing - Emerging Categories
Prior to this, Bhattacharya was with Tata Consumer Products as Director Innovation, Packaged Beverages. She spent over a decade at the company, which was Tata Global Beverages
Pidilite appoints Sudhanshu Vats as Deputy Managing Director
Vats was the Director & Vice President of Indian Broadcasting Foundation from September 2012 to April 2020. He is the Member of CII National Manufacturing Council
With sports legends & journalists on panel, Sportskeeda gears up for Tokyo Olympics 2020
The panellists include former Olympics athletes and sports legends like Anju Bobby George, Srikanth Kidambi, Abhinav Bindra, Vijender Singh, and Somdev Devvarman, and seasoned journalists
Inshorts raises fresh funding of $60 mn from Vy Capital, existing investors
With the latest round of funding, the company has raised $140 million in the last one year from investors, including Addition, Tiger Global, SIG, A91 and Tanglin Venture Partners
Star Plus maintains lead position across genres: BARC week 27
In HSM, Star Utsav bagged the second spot, and Colors Rishety entered the top five list
India witnesses 19% YoY decrease in Fraud/SIVT violation rate: DoubleVerify Report
However, brand suitability violation rates increased by 18% as ad verification is still nascent in India, said According to the 2021 Global Insights Report
Laqshya Event Capital introduces new vertical ‘Event Originals’
In collaboration with Mango People Media, LEC's new vertical will create original fiction and non-fiction content for OTT, digital, film and other mainstream platforms
Sony inks content partnerships with Twitter, FB for India's overseas tours of SL, Eng
India will play 3 ODIs and T20Is with Sri Lanka followed by a five-match Test series against England
Akshat Srivastava quits Disney as Associate Director, E-commerce for India, SEA & MENA
Srivastava had joined Disney in November 2014
Isobar India appoints Pragati Rana as Senior Vice President- Strategy
Prior to this, Rana was General Manager- Strategy & Operations at dentsumcgarrybowen (dentsuMB) India
Netizens make Budweiser India pull down its 'insensitive' #StrongerTogether campaign post
Several influencers and activists bashed the campaign after actress Sanjana Sanghi was featured on Humans of Bombay with the story of how she helped her 'selfless caretakers'
Twitter to shut down Fleets
The ephemeral tweet format being abolished just eight months after launch
Netflix plans foray into games; hires former FB executive as gaming VP
Streaming giant hires Mike Verdu
Firefox Bikes appoints Manika Sharma as Marketing Head
Sharma’s has worked with PepsiCo, ITC, The Times of India and BBDO and her last assignment was with Signify
Grapes Digital bags digital and communication mandate for Supertails.com
The agency has won the mandate following a multi-agency pitch and it will service the account from its New Delhi office.
Delhi HC issues notices on plea seeking disclaimer norms for cryptocurrency ads
Petitioners have sought directions for MIB and SEBI to issue guidelines/rules against crypto-asset exchanges in India that are advertising on television without adequate standardised disclaimers
Mathrubhumi’s Grihalakshmi launches new campaign against dowry harassment & aggression
The campaign is under the hashtag #SayNoToDowry&Abuse
Lionel Messi’s ‘beedi endorsement’ leaves Twitter world in splits
A beedi brand, with a Bengali script, has printed soccer great Lionel Messi's photo on its pack
slice appoints Nitin Basant as its first Chief Data Scientist
Prior to joining slice, he was leading a global team of data scientists at FICO, a data analytics company in San Diego, California
Bandhan Bank appoints Kamal Batra as Head – Assets
In his last role, Batra was Executive Vice President and Head, Business Banking and Secured Assets at IndusInd Bank
e4m’s Adobe-PwC discussion set to take place on Friday 16 July, from 4:00 PM to 5:30 PM
The discussion titled ‘Without a Playbook: The Changing Face of CX in CPG and Retail’ will explore how Consumer Packaged Goods & Retail sectors have witnessed seismic shift due to adoption of digital
Facebook and Instagram to invest over $1 billion in content creators
The plan will include bonus programs to pay creators who hit certain milestones on its apps, according to media reports
Media mix for XPRES will be primarily digital-driven: Vivek Srivatsa, Tata Motors
Srivatsa, Head-Marketing, PVBU, Tata Motors, says while their dependence on print has gone down during pandemic, presence on TV and digital has gone up substantially
Does Britannia Good Day manage to pack in a good ‘surprise'?
Star pairs like Karan Johar and Zakir Khan, Udit Narayan and Baba Sehgal, and Gautham Menon and RJ Balaji have been roped in for the campaign
Take a chill pill! Brands join Twitter banter to calm down Zomato’s IPO jitters
Biggest competitor and ‘friend’ Swiggy marked the special occasion by asking users to order something sweet on the ‘big day for startups’
D-day: Gear up for high-powered exchange4media-GroupM Voice Marketing Conference
The likes of Prasanth Kumar, CEO, SA, GroupM; Sanja Partalo, EVP, Strategic Development & Partnerships, WPP; and Sarah Salter, Head of Innovation, Wavemaker, will share insights on voice marketing
Twitter releases first compliance report under IT Rules 2021
The company received 38 grievances which resulted in action against 133 URLs
After IBF, more broadcasters file petitions against Bombay HC order on NTO 2.0 in SC
Star-Disney India and SPNI have filed petitions challenging Bombay HC order in the New Tariff Order matter on Wednesday. ZEEL & Viacom18 are expected to move the apex court today
'Writing the book was difficult as I had to relive many difficult parts of my life'
Indian actor, writer & television presenter Kabir Bedi, spoke to Kailashnath Adhikari, MD, Governance Now, on his recently released autobiography