While Pepsico, Perfetti Van Melle & ZEEL took home the gold, Avni Kanakia from Mindshare India won in the Young Gun category on the 5th edition of ICMA
The list features individuals who helped advance an advertiser (brand), advertising/media agency, content marketing/planning agency or any another entity
Ad-supported revenue of the music platform stood at €185 million
The show will air from 3 PM – 8 PM
Bollywood fame Nakash Aziz and Asees Kaur lend their voices to this foot-tapping number, composed by the popular rapper Badal and B-town celebrated music sensation Goldie Sohel
The awards will be telecasted on 1st November at 5PM
The campaign aims to drive conversations on new-age farming
The rebranding initiative is to enhance brand perception, increase brand loyalty and Investor confidence
The association will further strengthen Planet Marathi’s current team portfolio
The campaign featuring the actor will begin shortly and will be executed through leading TV channels in GEC and News genres
In Bangalore and Kolkata, Radio City and Radio Mirchi led respectively
Earlier, Purandare served as Secretary General at The Advertising Standards Council of India (ASCI) for a six-year-long tenure
India features among WPP’s top five markets in terms of Q3 LFL revenue less pass-through costs
Curegarden is a brand owned by Livlong Nutraceuticals Limited, a sister organization of Arjuna Natural Limited
According to an RTI filed by one Saurav Das, neither NIC nor the Ministry of Electronics and Information Technology has any information about the app
The brand has roped in actor Aparshakti Khurana and stand-up comic Naveen Richard to spread some IPL cheer
DanceWithMadhuri will provide subscribers an opportunity to navigate across both the apps for some fun, learning and a bunch of interesting videos
The app will bring over 500 stars through brand endorsement campaigns
&flix has mapped what movie lovers In India want through their latest consumer study titled: Hollywood Is For Everyone
Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign focused largely on the West Bengal market, and more
Reckitt Benckiser, ITC, and Proctor & Gamble spend more on GEC, movie and music
In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything that makes the platform a great choice for the advertisers
The panellists at the Convosight e4m webinar shared insights on post-COVID consumer behaviour in the personal care category
From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication
Tarana Burke and Ian Mackenzie, CCO, FCB/SIX, speak on the motive behind creating a blockchain protected platform called ‘Act Too’ three years after the #MeToo movement spread like wildfire