MensXP & Philips launch brand video ‘Fathers: Then vs Now’
The video has got 17 million views across YouTube, Instagram & Facebook
Date-wise News
JK Super Cement honours construction workers with #YehPuccaHai campaign
The campaign has got over 1.5 million YouTube views and 25.5 million Facebook and Instagram impressions
BUZZ Communications India & iMARS announce strategic partnership
The partnership will help clients of both agencies with tools, education and strategy
Mahindra & Mahindra unveils new brand communication campaign & logo
‘The Mahindra Classics’ logo commemorates the rich automotive heritage of the Group
ActiMedia Earth to host LGBTQIA film festival KASHISH 2020
The International Queer Film Festival will go live from July 22
Delhi HC restrains Hero Fincorp from selling shares of Jayneer Infrapower&Asian Satellite
Trust Legal advised and represented Jayneer Infrapower & Multiventures Pvt. Ltd, 25FPS Media Pvt. Ltd. and Asian Satellite Broadcast Pvt. Ltd.
BYJU’S in talks to acquire WhiteHat Jr in $300 million all-cash deal: Reports
WhiteHat Jr, as per media reports, has been holding talks with a number of venture capital and private equity firms for fresh financing
WhatsApp has been a lifeline to many during this lockdown: Avinash Pant, Facebook India
Avinash Pant, Director - Marketing at Facebook India, shares insights on WhatsApp’s first India campaign, user data safety, India as a market and more
WhatsApp rolls out first brand campaign in India
For the ‘It’s Between You’ campaign, WhatsApp collaborated with Director Gauri Shinde and BBDO India to create two 60-second ads
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Fantasy gaming platform BalleBaazi launches new campaign with Yuvraj Singh
The digital film for #DumHaiTohYahanKhel campaign has been conceptualised by Edelman India
Jyothy Labs launches #VocalforLocal campaign supporting Aatmanirbhar Bharat
The brand started the campaign through BTL activities in May 2020, followed by Print ads in national dailies showcasing it’s ‘Made in India’ and ‘Made for India’ products
Ogilvy creates #RestartRight campaign for ICICI Lombard
The campaign has been launched in mass media with focus on digital channels and new-age platforms like OTT
Ab nahin khareedoge to kab? Max Bupa nudges all to buy health insurance in COVID times
The television commercial has been developed by Densu Impact and Isobar has crafted the digital film
Bandhan Bank ropes in Aveek Datta as Deputy Vice President, Public Relations
Prior to this, Datta was Deputy Editor at Fortune India
Ayushmann Khurrana talks of his love for travel in Club Mahindra digital campaign
In the digital film ‘Mai Phir Aunga’, Ayushmann professes his love for India and its multi-dimensional attractions
e4mMarTech League Fridays: 'We need to look more closely at behavioural data'
On the virtual series, MarTech leaders shared that Conversational Marketing needs to be paramount in today’s digital marketing space