IBF appoints Meenakshi Gopinath, Pallavi Joshi & Dipa Dixit as BCCC members
The trio replaces Sharmila Tagore, Arundhati Nag and Dr. Ira Bhaskar whose terms at the Council have ended
Date-wise News
Special K celebrates inspiring stories of AFLW athletes in new ‘Rise with Us’ campaign
Created by Wunderman Thompson, the campaign which runs across TV & digital, builds on Special K’s #poweringyou platform, launched in time for the AFLW league kick off on February 7th 2020
Livspace launches #LivspaceYourSpace campaign with a series of quirky ad films
Conceived and created by Tilt Brand Solutions, the campaign will run on multiple digital platforms
Julahaa Sarees ropes in Parineeti Chopra as brand ambassador
The association also marks the launch of their campaign #MySareeMyWay that highlights the inherently dynamic nature of the saree
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
OLX unveils #BoxUnbox digital campaign with celebrity chef Sanjeev Kapoor
Conceptualised by McCann, the campaign will be rolled out across Facebook, Twitter, Instagram and YouTube
The new amendment will impact equilibrium among industry stakeholders: Megha Tata
At the IBF Press meet discussing recent amendments to TRAI's NTO, Megha Tata, MD, Discovery – South Asia, says a progressive policy framework must be impartial to all stakeholders in the ecosystem
Regulator is not facilitating but strangulating the broadcast industry: Aroon Purie
Aroon Purie, Founder, India Today Group, was at a meet of senior leaders of the broadcast industry who came together to discuss TRAI’s recent amendments
Another change of this magnitude will lead to disruption: Punit Goenka
At an IBF meet addressing TRAI's amendments to the NTO, Goenka, CEO & MD of ZEE, says the concern now is regarding the constraints which come with basic execution and operation
Why So Serious?
A weekly fun feature by The Digital Fellow on special days of the month
Trigger-happy regulatory intervention not good for the industry: Uday Shankar
Shankar, President of The Walt Disney Company APAC & Chairman of Star and Disney India, spoke at an IBF meet held to address recent amendments made to TRAI's NTO
NTO 2.0: Push for consistency shouldn’t come in way of industry's growth: Sudhanshu Vats
Enough time should be allowed for implementation of any change and changes shouldn’t be suggested so frequently, said Sudhanshu Vats, Group CEO & MD, Viacom18 and Vice-President, IBF
There's been overall loss of 12 to 15 mn subscribers during NTO process: NP Singh
The collective cost to the broadcasters has been over Rs 1,000 crore in just communicating the changes to the consumers, N P Singh, IBF President & Sony Pictures Network India MD and CEO