Movies NOW announces 7th season of its marquee property 100 Mania
The new season offers a lineup of 100 mega-blockbuster films for viewers and a chance to win exciting prizes
Date-wise News
Casagrand ropes in four south celebrities for its ‘Chance Irukku’ TVC in Tamil
Casagrand's new TVC with its multi-star cast speaks to the customers a light-hearted banter, which the brand believes could increase its recall
Lotte India treats Dinamalar readers to a sweet surprise with Coffy Bite
Coffy Bite full-page ads on Dinamalar's jacket helped Lotte India reach more than 3.5 lakh households in Chennai
COLORS Tamil to premiere all-woman game show Kodeeswari
Radikaa Sarathkumar will be hosting the game show, which will premiere on December 23, 8 pm
Priyanka Chopra Jonas and Crocs to donate 50,000 pairs of Classic Clogs to UNICEF
As part of her role as brand ambassador for Crocs, Chopra Jonas secured a partnership between the footwear brand and UNICEF to support underserved school children in Belize
Dream11 roped in as official fantasy game partner of LaLiga in India
During the five-season partnership deal, Indian football fans will get an opportunity to engage with the league and showcase their knowledge by creating their own virtual teams
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
MPL rolls out first-of-its-kind video branding campaign with Virat Kohli
The campaign showcases the top 10 winners of a special 'Meet Virat' contest which ran from Nov 15-22 and was open across all Fantasy Sports offered on the Mobile Premier League app
How brands are observing World Energy Conservation Day
We take a look at what Indian brands are doing to support the government's sustainability initiatives to promote energy conservation
Superdry India redefines style with its #SDMYWAY campaign
The apparel brand's 'My Way' campaign is focused on millennials who chose to carve their own path
Ogilvy Mumbai conceptualises campaign for MP Birla Cement's brand Samrat
The cement brand has used, for the first time, an audio-visual commercial campaign for the heritage brand Samrat
Ranbir Kapoor & Alia Bhatt ask TikTok users to ‘smile’ for Lay’s #SmileDekeDekho
The recently launched TikTok Duet challenge is the brand’s latest attempt to further its campaign in India
Bombay Dyeing sheds light on the issue of inadequate sleep in #TakeBackSleep campaign
Conceptualised by Flying Bullet, the 360-degree campaign will be amplified through Print, TV, Radio, Digital, Cinema, and on-ground activations
ADK Fortune and Red Chief launch 'Khel Gaye Chief’ campaign with Vicky Kaushal
The campaign will be rolled out across online and offline media
Why So Serious?
A weekly fun feature by The Digital Fellow on special days of the month