Pop star Katy Perry visits Radio One studio ahead of Mumbai concert
The star visited the studio on November 14 and was given a grand welcome
Date-wise News
Fujifilm India launches ‘Never Stop’ campaign emphasising on innovation and reinvention
The campaign created and conceptualised by Hammer Communications premiered on November 11, across all digital and leading OTT platforms like Hotstar, Netflix, Amazon Prime, etc
Nivea launches 1st hand cream range in India with festive campaign
The digital film has been created by FCB Interface
By 2024, AI will be part of our lives: MA Parthasarathy
Parthasarathy, CEO, Mindshare South Asia, spoke at the Bangalore Advertising club’s The Big Bang Awards for Excellence in Media & Wellness, on the trends and technological advances of the future
Nishant Chaturvedi steps down as Executive Editor, Aaj Tak
In his almost two decade long career, Chaturvedi has served stints with news organisations like Zee News, Doordarshan, News 24, India TV and Sahara News in the past.
Marie Gulin-Merle, former Calvin Klein CMO joins Google as VP of global ads marketing
Google has named her as a ‘key partner’ to its ads sales, product, and engineering leadership, according to a news media report
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Why So Serious?
A weekly fun feature by The Digital Fellow on special days of the month
Ayushmann Khurrana takes the poetic route to ‘Bring Out The #gentlemaninyou’
The campaign has gone live on the social media handles of both Ayushmann Khurrana & The Man Company
Aegon Life launches new iTerm plan campaign #NoTermPlanLikeThis starring Vicky Kaushal
The campaign created by Times Studio is out on TV, print, radio & digital
Bhuvan Bam grooves his way for 'Pizza Hut Jayenge' campaign
The campaign conceptualized by Creativeland Asia and directed by Prahlad Kakkar has been released in a range of languages on TV and digital media
Wavemaker amplifies Flying Machine’s F-Lite campaign with the right moves
The campaign film, featuring freestyle champion Justone Du Plessis, has got 1.3 billion views on TikTok and nearly a million views on Instagram
ITC Engage ropes in actors Kartik Aaryan & Tara Sutaria as brand ambassadors
The campaign has been conceptualised by Wunderman Thompson
Amitabh Bachchan narrates the ‘invisible strength of India’ for APL Apollo
The ‘Desh ki Andekhi Taqat’ campaign by Crayons Advertising, featuring Bachchan, will have a pan-India release on all mediums
Campaign groups can't target users as per postcode or political preferences: Twitter
As part of details on the political ad ban, the social media platform has said campaign groups can continue to advertise on political issues but will not be allowed to target small sections of users