Mazumdar will work closely with CEO & Managing Partner, Shrikant Menon, to accelerate and drive the agency’s growth strategy and continued operational expansion plans
The agency has been entrusted with creating an integrated brand presence across its mainline advertising, store communication, online presence and social media
On the panel were Vikram Sakhuja, Shashi Sinha, Kavita Nair, Anupriya Acharya and Amin Lakhani. The discussion was moderated by Nawal Ahuja, Co-founder & Director, e4m
Sitapati, Executive Director, Foods & Refreshment, Hindustan Unilever Limited, delved into the world of purposeful advertising and how it can actually help deliver business results
Stephen Allan, Worldwide Chairman & CEO of MediaCom, and Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media and BW Businessworld, discussed the road ahead for media agencies