Featuring prominent Spill Poetry artist Priya Malik, the campaign aims to create awareness around the support mothers need in their journey, especially during breastfeeding
The campaign leverages the power of influencers and the 'Challenge Yourself' contest has been introduced on Instagram to crowdsource meaningful consumer engagement
As per the draft, the purpose of DRM is to prevent unauthorised redistribution of digital media and restrict ways consumers can copy content they have purchased
Pulp Strategy has innovated in their campaign for AVON with visual programming and augmented reality to build interactive Facebook filters for AVON TRUE
TheSmallBigIdea will strategise and execute video concepts with Ayushmann Khurrana to create engagements and interactions across social media platforms
The campaign is in the form of an ‘Inverted U Band’ that has not been executed by any other channel; maximises the time the audience spends looking at the TVC
Business Television India has said that the suspension came into effect from August 31 midnight and that it will communicate future steps towards ensuring a smooth transition of operations
Creative agency The Womb and the brand share insights on how Sunny Oil aims to capture a bigger share of the edible oil pie and avail multi-category opportunities with its latest campaign
Industry experts say with people preferring to watch content on their phones in a vertical position, marketers have moved onto vertical videos, especially to leverage social media platforms