Twitter is collaborating with renowned Indian personalities to encourage the youth of India to vote in the upcoming general elections
Month-long campaign to start from March 11 where Gameskraft will hold three contests daily on Big FM’s platform during morning, afternoon or evening shows
Much of Goodby Silverstein & Partners work has entered into the permanent collection of the Museum of Modern Art in New York
Tickets can be booked on BookMyShow; event styled by Myntra
Distributed internationally by Eros International, the film opened to rave reviews in India last year and has been lauded for its writing and a delicious end that kept the audiences guessing
The five weekly primetime games airing from March 10 - April 7 in India will feature some of the most popular teams in the league including the L.A. Lakers, Milwaukee Bucks and Toronto Raptors
Brand is set to launch parody with the objective of making oral care conversations more enjoyable
Consumers and sneaker fans had an opportunity to partake and win limited edition items from the brand; the Ghost Drop was activated in 3 key sneaker hubs in the city
The mandate comprises end-to-end digital services, which encompasses communication strategy and creative duties
The new campaign has been conceptualised by DDB Mudra Group
The topic of the lecture is ‘Role of Media in Moulding an Enlightened Public Opinion’
Pissay is the first Indian woman to win 5 national titles in Road Racing and Rally Championship combined
The new collection includes Sunfeast Dark Fantasy Brownie Pudding, Sunfeast Dark Fantasy Tiramisu and Dark Fantasy Berry Cheesecake
The campaign was created by advertising agency DDB Paris, creative partner of Hennessy
Conceived by Lowe Lintas, the initiative aimed to transform the lives of women farmers, providing them with a better social status and respect in society
Taking inspiration from Hindu mythology, Tata Salt decided to send its huge team of ‘Kumbh Kay Shravan’ to assist elderly devotees with mobility difficulties at the Kumbh festival
#noexcuses campaign highlights the importance of breakfast as the first meal of the day
With the launch of Skittles®, Mars Wrigley Confectionery aims to expand the nascent bite size category in India
Kumar was earlier the Chief Revenue and Strategy Officer at OLX India
Fickle Formula, founded by Suman Sen, specialises in media-agnostic content solutions
The agency will be responsible for managing a 360-degree digital marcom and strategy for the brand ranging from media spends, social media marketing and digital campaigns
According to reports, Penn's own investment firm will be taking a minority stake in the business
Katyal to handle large clients, Biswas will manage agency business and Dureja to look after government & SME business
Indulgent colourways have been introduced to portray the rich immersive experience of real mango and evoke the look and feel of an Indian sunset
The cricketer will be part of a series of multi-channel marketing and promotional activities
Guest Column: Rashi Goel, VP Consumer Communications & e-commerce, Nestlé India and Dominic Twyford, Business Director, FITCH explain how It’s time to redefine packaging
Nayak, Regional Director, Posterscope Asia Pacific & Group MD, Posterscope Group South Asia spoke on how outdoor advertising can be optimised with the help of data, technology & infrastructure
At the ninth edition of the NEONS OOH Conference, Sujit Banerjee, Director & CEO- Ecosys OOH spoke on ‘Value proposition as an instrument of transformation.’
Christopher had been with the organisation for 22 years and 7 months
Rambhia, National Director - Sports, Wavemaker India, has been associated with IPL since its inception in 2008. He talks to exchange4media about all things sports and IPL
According to Tiwari, Vice President-Marketing, Havells India, Internet and Outdoor are the fastest growing mediums
For the first time states of Chhattisgarh, Goa, Haryana, Himachal Pradesh, Jharkhand, Manipur, Meghalaya, Mizoram, Nagaland, Tripura & Uttarakhand have got their own DD Channel
Gupta has work experience of over 15 years, encompassing organisations like Bharti Airtel Ltd, Market City Resources & Jet Airways
Kataria, CEO – India & SAARC, Godrej Consumer Products Limited, and Chairman, The Indian Society of Advertisers talks about the challenges and opportunities of the connected world
Jha, Deputy Commissioner, South Delhi Municipal Corporation, in his special address spoke about Supreme Court's new advertisement policy, which he said has given the OOH industry a new direction