Seagram’s 100 Pipers Music CDs campaign revolves around the thought ‘Be Remembered for Good’; the brand endorses people who leave a legacy by going beyond material success
RED FM’s RJ Malishka, RJ Rishi Kapoor, RJ Abhimanyu and RJ Akriti not only encouraged the citizens to contribute blankets but ensured it gets distributed too
The brand launched specific TVCs with the tagline 'Promise Kiya! Ab Plan Karo' catering to Child Future Insurance Plans, Retirement Insurance Plans and Online Term Insurance Plan