Eight indicted by FBI in major ad fraud case
It is believed that this case is twice as big as that of the Russian ad fraud case Methbot, detected by Whiteops in 2016
Date-wise News
Indie Music Label to take Indian music globally
Indie Music Label will soon begin releasing one single every week from known artists across the globe
Cosmos-Maya strengthens leadership with key appointments
Adi Shayan has been appointed as COO, Kalyani Rane as CFO and Ashutosh Tipnis has been appointed as HR Director
Cheil WW India announces Emmanuel Upputuru as their Chief Creative Officer
In his role, Emmanuel Upputuru will be responsible for strengthening the creative capability and reputation of the agency
Vijay TV unveils new serial 'Radha Krishna'
The show is slated to be launched on 3 December, Monday to Saturday at 1.30 pm
Snapchat Discover comes to India
Snapchat Discover partners will create made-for-mobile Publisher Stories and TV-like Shows for Snapchat, across multiple genres
Republic Bharat may launch by January; first promo ready
The promo has been exclusively shared by the channel with samachar4media
Nestle, Unilever front-runners in race to buy GSK's Horlicks business: Reports
The $4 billion valuation is considered too steep by some analysts as the Indian market for ‘health drinks’ is seeing a sharp slowdown in growth
Spotify all set to enter India in next few months: Reports
Spotify is said to have finalised deals with several right holders in India over the past few months
The unwavering appeal of brand Kohli
Virat Kohli has managed to build a formidable brand despite his brash comments which have time and again made headlines
Prasanth Kumar, Rohit Gothi & Pradeep Cholayil to speak at exchange4media Conclave – South
Hear industry leaders from Mindshare, Hero Cycles and Cholayil Private Limited talk on Customer Engagement at the e4m Conclave – South on November 30 in Bangalore
Are Holograms the future of digital-out-of-home advertising?
With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges
Adieu 2018 as digital battleground for 2019 all set
Facebook, which was lagging behind Google in revenue from its largest market, is soon catching up with its competitor while Twitter has claimed to have registered “peak revenue” from India in 2018
Wunderman-JWT merger: What’s with WPP’s latest consolidation move?
Industry insiders believe that such consolidations also keep in mind the struggles that are plaguing the agency business.
India Brand Conclave 2018: Brand experts join to speak on marketing effectiveness
Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow
Media houses bat for self regulation as election year inches closer
The debate around the issue of paid media has turned shrill and media houses are batting for self-regulation to address it
Will Rajinikanth-Akshay Kumar's 2.0 become the highest grossing Indian film ever?
Director Shankar's ‘2.0’ will release in around 10,000 screens worldwide, along with 6,600-6,800 screens in India