Crackling Diwali campaigns that caught our attention
We take a look at some of the most creative ads that lit up screens this year
Date-wise News
Now learn dance moves from Madhuri Dixit on Airtel digital TV
Designed to provide dance lessons to enthusiasts, the new channel will bring together the best of choreographers along with Madhuri Dixit
Legrand India celebrates the hard work of electricians this Diwali
The company also wishes to strengthen its connect with its electricians and build greater affinity for the brand
Pepperfry releases ‘Diwali Toh Sab Ke Liye Hai’ campaign Part II
The television commercial conceptualised by Law and Kenneth Saatchi and Saatchi captures the spirit of celebration through a child’s imagination
ASCI processes complaints against 295 advertisers, 265 regarding misleading ads
The most common reason for upholding complaints was superlative claims by advertisers, especially for education sector advertisements
Tata Tiscon's heartwarming film- Be the Light, lights the lamp of joy this Diwali
Conceptualised by J Walter Thompson, the film highlights the increasing loneliness senior citizens in rural areas feel due to children moving away to bigger cities
No progress is possible without news: MK Anand, MD and CEO of Times Network at the UNYCC
Anand spoke at the United Nations Young Changemakers Conclave (UNYCC), held on October 27, 2018, in Mumbai on the topic, 'Reimagining News'
Ashok Ogra becomes consultant and advisor at Apeejay Institute of Mass Communication
Ashok Ogra was earlier Director at the institute, a role which will now be filled by Sajal Mukherjee, say sources
Deepak Rajyadhakshya appointed Head of COLORS Marathi
Raj Kannan is Head of Programming for COLORS Tamil; Viacom18 makes slew of new appointments to bolster its Regional TV Network
Nestle's head of brand communication calls it quits
Akash Deep Batra confirmed the same on his LinkedIn profile
Screenage: Taking the journey to the next mobile frontier
Panel of industry experts discuss the trends, opportunities and the growing scope of monetisation and engagement, amongst other things in OTT space
Discovery brings 6 IPs across the network with 36 sponsors on-board for the festive season
The network targets strong double-digit growth this season
Bringing out the voice of Bharat through the political survey: Umang Bedi, Dailyhunt
With the elections nearing, President of Dailyhunt says the voice & opinion of local language Internet users motivated Dailyhunt to come up with 'Trust of the Nation' survey
TV ratings are a combination of multiple factors: Anand Narasimhan, CNN-News18
Former Times Now Senior Editor, Narasimhan, joined CNN-News18 as Deputy Executive Editor in August this year. He shares his experience of the new role at the network
Kids broadcasters light up this festive season with special shows
Kids between 2-14 years account for 20 per cent of total TV impressions, says BARC India data
Cyberbullying most prevalent in India: Report
The study by Ipsos polled parents in 28 countries to determine cyberbullying rates in 2018 and the findings placed India on top of the list
Aamir Khan takes over Google Maps this festive season
Netizens are all-praises as users can drive along with Khan’s character from the movie, Thugs of Hindostan, when navigating Google Maps
What makes India rank amongst the most dangerous places for journalists?
India has emerged amongst the most dangerous places for journalists and the reasons for this are as complex as the profession itself
After two tough years it's finally a Happy Diwali for FMCG sector
Increased purchase across India, attractive offers, significant promotional activities by brands and rise in ad spends all point to a festive season full of hope and cheer