GlobalOneIndia to launch its OTT platform MiTiVi
MiTiVi offers a very engaging user interface with popular categories for live streaming of more than 1000+ channels.
Date-wise News
Hyundai launches new Santro with Shah Rukh Khan
Shah Rukh Khan is the corporate brand ambassador of Hyundai
Sony’s popular crime thriller CID to take a break
The last episode of CID will be aired on October 27, 2018.
Star Sports #BattleofSixes campaign for PAYTM India- West Indies ODI & T20 series
The TVC conceptualised by Taproot, directed by Karan Shetty and produced by BubbleWrap Productions is a mix of realism and electric cricketing action
Haier India unveils new commercial for latest easy connect LED TV range
Conceptualized by and created in collaboration with Famous Innovations, the TVC will premiere on 19th October' 2018 across leading TV channels including prominent GEC, Movies, News and Sports channels
Former Myntra CSO Ananya Tripathi appointed as Director of KKR Capstone India
She will be tasked with assisting portfolio companies of KKR with strategy and operations
Vyoma Media enhances DOOH advertising via Vyoma Campaign Analysis and Measurement platform
The platform provides Vyoma’s partners with insights, analyses and real-time feedback on all their ads that are running on the Vyoma Media Network
Anita Nayyar promoted to CEO of Havas Media- Southeast Asia
Nayyar will report to Vishnu Mohan, Chairman & CEO of Havas Group, India & Southeast Asia
Brands respond to the #MeToo movement
A look at brands over the Internet making a conversation around sexual harassment, consent and more
Festive spirit: Jewellery & textile brands expect 20-35% revenue growth
Most brands have increased their advertising spend by 20-50% and have launched campaigns across media to attract customers
BARC Week 41: India vs West Indies 2nd Test Match garners 2.3 mn impressions
The second test match was aired on October 12-14 in which India won by 10 wickets
Adapt, Transform and Sustain: Fundamentals of a future-ready business: Deepak Lamba, WWM
Guest Column: The CEO of Worldwide Media on systematically investing in both, the right technology and resources, in order to ensure continuous and profitable growth
Initiative appoints Alok Sinha as Chief Strategy Officer
Sinha moves from Ogilvy & Mather, where he headed strategy for the northern region as President – Planning.
If it ain’t viral at all, it ain’t a wedding at all
Weddings are no longer an intimate family affair, as traditional desi weddings have gotten up to speed with the internet age