Gemalto updates Breach Level Index Report: 944 data breaches worldwide in H1 2018
The 944 data breaches led to 3.2 billion data records being compromised worldwide
Date-wise News
Myntra launches campaign to promote Deepika Padukone’s ‘All about you’ collection
A 30-second video starring Deepika summarises the theme of the campaign
Smule announces strategic investment of over $20 million from Times Bridge in India
This is Times Bridge's third investment this year, after investing in MUBI and Houzz
On Durga Puja, Tata Tea’s campaign urges all to ‘Celebrate the goddesses of our homes’
Conceptualised by Wavemaker, the digital film is an extension to the latest campaign of Tata Tea which is on the theme of pre-activism ‘Alarm Bajne se Pehle Jaago Re’.
92.7 BIG FM launches ‘Dilli Ka BhukhyaMantri’ campaign
MJ 'Khurafati Nitin' will lead the campaign, engage listeners and cater to concerns raised by the common man around food in Delhi
Isobar launches blockchain playbook to help marketers embrace technology
The playbook, among other things, unpacks blockchain’s potential impact on the global media and marketing industry
BARC Week 41: Star Utsav topples Zee Anmol to emerge leader in overall market
Star Plus and Zee Anmol continued to lead urban and rural markets, respectively.
Ola appoints Anand Subramanian as Head of Communications
Subramanian takes over from Viraj Chouhan, who will be joining PepsiCo India in November
Foxymoron wins digital mandate of The Hershey Company
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The mandate entails strengthening the brand’s digital presence by building a distinct online personality and highlighting product offerings
Time Maharashtra, a new 24/7 Marathi news channel
The channel will feature news on the ever expanding and new developing areas in Maharashtra and its outskirts
#MeToo: Four DAN employees axed following investigation
Karthik Iyer, Praveen Das, Bodhisatwa Dasgupta, and Dinesh Swamy have all stepped down from their positions
InMobi acquires U.S. based advertising and data company, Pinsight Media
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The Pinsight Media acquisition also brings deep insights and a cutting-edge data management platform to the InMobi Marketing Cloud
Facebook accused of hiding inflated ad metrics for a year
The accusation has been made by a group of digital marketers in a lawsuit filed in the US court
Complaints against ads of Quaker, Rasna, Jio, Republic TV upheld by ASCI in June 2018
In June 2018, ASCI investigated complaints against 208 advertisements
Regional TV: Viewership soaring, but not ad rates
Industry insiders say that while the boost in viewership in the regional genre has definitely led to a hike in ad volumes, ad rates leave much to be desired.
We are focused on providing a seamless digital journey: Ankur Kansal, Jaguar Land Rover
Kansal, Brand Director, Jaguar Land Rover India, spoke about ‘The Above & Beyond Tour’, how Land Rover uses experience to communicate its brand story and driving strategic brand objectives
Meet Agrahyah - The First Voice Agency
The Mumbai-based agency was founded in 2017 by Sreeraman Thiagarajan, Rushabh Vasa and Uppal Shah