zeotap’s integration with Adobe is in line with an increasing need to base customer research and outreach on the same datasets and the general desire in the market to centralise intelligence.
Ajay Kakar was re-elected Vice-President, Shashi Sinha as Secretary, Mitrajit Bhattacharya as Jt. Secretary and Bhaskar Das as Treasurer
Fossil has launched TVCs to kick-start the campaign. It will also release digital videos of Varun and Fatima letting their guard down, sharing their journeys.
The mandate covers all aspects of corporate reputation management, product communications and media outreach across India in print and digital mediums.
Dainik Bhaskar Group aims to create information pieces for advertisers; the findings will be used as ‘value addition’ to media partners and advertisers
‘Perfect ka pressure hatao, Idea 4G ke saath apni real life dikhao’ has been Shimit Amin, the director of films such as Chak De, Rocket Singh – Salesman of the year, Ab Tak Chappan.
Joining Tilt are Shriram Iyer (Chief Creative & Content Officer), Srikanth Sarathy (Chief Operating Officer), Rajiv Chatterjee (Chief Business Officer) and Kedar Teny (Chief Strategy Officer)
Pataakha is a Rajasthan-set drama about two sisters while Kirik Party is a romance set in a college campus
LinkedIn revealed the Top 25 most sought-after startups in India; Topping the list is hospitality startup OYO, followed by health and wellness startup Cure.Fit, and on-demand delivery service dunzo.in
BTVI-Business Television India, addressed the media talking about the current dynamics in the Business News space, importance of good content, current TG & overall change in audience's preferences
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Siddharth Jain, Rajat Sharma, Sudhanshu Vats and K Madhavan have been appointed as Vice-Presidents to liaise with the government and other stakeholders
Despite the growth of digital, most advertisers feel TV provides better scale and brand building capabilities.
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
As Director, Angus leads the BBC’s global news services - BBC World Service, BBC World News and BBC.com - as well as BBC Monitoring
Prior to joining Network 18, Awasthi was Resident Editor at Zee News where he served a short stint of eleven months.
He believes that a brand should always avoid a situation where the marketing strategy needs to be completely changed
Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more
A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man
She will take over from Mark Read, who was recently named as CEO of WPP