He tells us how brands can leverage intense cricket tournaments such as Asia Cup to maximum effect
The new study will debut at DISRUPT SF 2018 featuring Timnit Gebru, Chris Ategeka, and Ken Goldberg
Star Plus continued to maintain its leadership position in Urban GEC market with 449 million impressions, Zee Anmol garnered first position with 565 million impressions in rural
Big broadcasters, including Zee Entertainment Enterprises Limited, Sony Pictures Networks India Private Limited and TV18 Broadcast Limited, have declared their RIOs
The relationship with Brand Dialogue will strengthen The Minimalist’s presence across Dutch and European markets
Industry experts’ take on brand building through digital medium entirely
The Mumbai office of Mullen Lintas will handle the business.
The 4-page supplement comes every Saturday with the DH daily.
The aim of the alliance is to realistically assess the applicability of blockchain technology into the world of advertising
YouTube has partnered with music maestro AR Rahman for the show named 'ARRived'
Daruwala has replaced Abhishek Upadhyay who joined the channel in June
The matches will also be available for exclusive live streaming on SPN’s OTT platform SonyLIV.
Fynn was previously the Senior Creative Director at Endemol Shine
CleverTap’s AI/ML-powered platform is helping Dream11 craft personalised, contextual and timely engagement campaigns to drive higher app monetisation and retention.
The account will be handled out of Havas' Gurgaon office led by Uday Mohan, Managing Partner - North and East India.
Digital will grow at the fastest pace of around 30 per cent, followed by TV at 12.6 per cent, radio at 10.2 per cent, OOH at 9.2 per cent and print at 5.9 per cent over the next five years.
Director, Facebook India, on how brands can leverage the platform of Facebook and thereby influence purchase journey of travellers
Rahul Vira speaks about challenges that come with manufacturing & consumer behavioral trends that Skechers is tapping onto
The market size consisted of advertising revenues of Rs 22,400 crore and subscription revenue of Rs 42,800 crore in FY18
Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands
Traditionally, media houses in Kerala rely on the Onam festive season for advertising revenue which also accounts for 40-50% of the total annual sales of most brands in Kerala
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Sujeet Mishra will head the marketing functions of news channels under Zee Media Corp
Paranjape will report to Bavesh Janavlekar, Business Head & Senior Vice President, Zee Marathi youth/movie channels
Due to the strike, viewers migrated to Bangla Movie Channels, which increased the genre viewership by 37% compared to the previous week
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Radio City and Radio Mirchi retained the top positions in Bangalore and Kolkata market respectively