Twitter Lite app launched in India
Twitter users can tweet with #IndiaIndependenceDay to activate a Red Fort emoji on Twitter and Twitter Lite and join in the celebrations
Date-wise News
Snapdeal Sunshine lets customers send gift boxes to India's soldiers
The users can gift anywhere between 10 soldiers to 800 soldiers starting August 14
This I-Day News18 India Presents Special Show with CRPF Jawans
Ye Jo Desh Hai Mera will air on Wednesday at 11am and have hasya kavis and jawans showcase their talent
Paytm launches #AadatSeAazadi social campaign during independence week
Urges fellow Indians to embrace digital payments and reduce dependence on cash
Bajaj Avenger’s Independence Day campaign calls for #NoPlasticPatriotism
Mullen Lintas Mumbai, the agency behind the campaign, talks about the harm of indiscriminate use of plastic
Reliance Mutual Fund launches Friendship Day campaign- ‘Funds & Friends Are For Life’
In collaboration with DViO Digital, the campaign compares mutual funds to the way a best friend stands by you through tough times
Facebook bags La Liga’s media rights for India; to air matches for free
La Liga will be the first European football league to be broadcast exclusively live on Facebook in the Indian subcontinent.
R K Swamy BBDO promotes Vivek Shenoy as Principal Consultant, Chennai
Shenoy will now oversee RK Swamy BBDO’s portfolio of brands such as ITC, VBJ, TAFE, KVB, Orient Cements, Indian Oil Corporation Limited, ETA General and Amrutanjan.
White Rivers Media celebrates its 6th Anniversary with #WRMturns6
Launches an e-book, ‘Everything a marketer needs to know about Hashtags’ as a give back to the industry
Tanishq releases TVC to launch its Onam collection
#SampoornaByTanishq captures the essence of Onam through a cheeky take on the relationship between husband and wife
BookMyShow’s celebrates Independence Day with Akshay Kumar's 'Gold'
Their newest digital ad film takes a humorous look at the various offers and promotions available around Independence Day
Lokmat produces and launches a short film on intolerance with ‘Perspective’
The film has crossed over 5 lakh views in 2 days across all social platforms with people conversing on the same
We are trying to make our revenues far more attractive: CEO, Prasar Bharati
Shashi Shekhar Vempati talks about the cultural shift in Prasar Bharati and how he plans to lead the organisation into its next phase of growth
Vikram Sakhuja appointed Chairman of IRS Technical Committee
Sakhuja will replace NP Sathyamurthy, whose term as Chairman of technical committee comes to an end. Sathyamurthy is the Executive Director of DDB Mudra Group.
S Yesudas, former Vizeum MD, launches second venture
Y&A is a pure-play business transformation company and works with the vision of helping enterprises erase the legacy best practices mindset to build the "next practices" in multiple areas including digital, tech, data and content, among others
Interactivity is the next thing we will invest more in: Gautam Thakar, CEO, Star Sports
Thakar acknowledged that the broadcaster has been able to garner a fair amount of sponsorship interest for the Asia Cup
Ola appoints Ben Legg as UK MD
Legg joins Ola from AdParlor, the New York-based global marketing technology company, where he was CEO for two years
Impactful Independence Day campaigns that stood out
From a humorous take on promotion-led ads during Independence Day to memoirs of those who fought for our freedom, this year, brands have adopted some interesting angles
Eros International Media Q1 PAT grows 22.8% to Rs 59.3 crore
The company’s EBIT stood at Rs 96.7 crore, up 30.5% from the corresponding quarter in 2018.
BBDO India names Edward Gunn as Head of Planning, Mumbai
Gunn comes to BBDO India via DDB Mudra and Colenso BBDO.
How brand extension and non-advertising revenue will define the future of print players
According to industry veterans, a quantum shift from advertising to non advertising revenue will be a critical factor for print players to stay relevant in the long run
What advertisers want media companies to know
Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi
Aladdin’s grand sets, superior production will set new standards: Business Head, Sony SAB
'Aladdin: Naam Toh Suna Hoga’ has tea brand Wagh Bakri, Flamingo heat belt and Sun Pride sunflower oil as its sponsors
Industry 4.0: Is India ready for the change?
Experts discuss how the digitised world is moving towards a smart Industry 4.0 at the Akamai India Edge 2018 conference