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The brand engaged with audiences with a personalised tweet response every 30 seconds, leading to nearly half-a-million impressions for the activity
IBF has sent an email to all agency heads asking them to abstain from the practice of offering discounts to clients on behalf of broadcasters without prior approval from them. The email was sent early this week by Punit Goenka, Director, IBF.
Print news publishers on how design thinking is enabling them to stay nimble-footed in an era of content and advertising crisis
Sharma was re-appointed on Thursday, a day before his three year tenure ended
The Swedish furniture giant finally opened the doors to its 4 lakh sq ft store in the Hyderabad on Thursday.
Newspapers cannot afford to lose advertisers as they are a major source of revenue. Here's what publishers want to tell advertisers in a time when the digital wave has disrupted the print industry.
Experts from Hindustan Times, The Times of India, The Wire and Founding Fuel Publishing Pvt Ltd discussed how content is changing in the age of Deficit Disorder and News Snackin
The former Deputy Business Head of Zee TV will join Viacom18 to head Colors Marathi and Colors Gujarati
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Suveer joins Publicis India from Mullen Lintas where he was instrumental in developing branding, communication & marketing solutions for a host of brands
IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry
Sumit Mathur of Kellogg India spoke about the robust Kellogg portfolio and how he is trying to build the core category as a strategy for bigger market share