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Amazon Prime Music, coming soon as an ad-free music streaming service at no additional cost for Prime members in India, will make Saregama’s music catalogue across multiple Indian languages easily discoverable and accessible
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VML has brought in two heavy hitters to bolster the agency’s client engagement team
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As per the latest round (2017) of the Indian Readership Survey released yesterday by the MRUC, Hindustan Times emerges as the largest brand in the most important English markets of Delhi plus Mumbai with a combined AIR (main + variant) of 24.4 lakh
Momtaz Moussa will be responsible to strengthen OLX India’s leadership position in online classifieds
Sachin Kalbag will join Hindustan times from The Hindu, where he was resident editor of Mumbai
Earlier, Sethna solely focused on the agency’s P&G businesses
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The mega-auction of the Indian Premier League's 11th edition is scheduled to be hosted in Bengaluru on January 27 and 28. Building up on the same, this is the first part of an IPL series around discussing brands association and value of each IPL team ahead of the scheduled auction.
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Paul lets us in on walking tall through 2017, transformation of the agency space, how BBDO India plans to continue staying on the top of the game and what makes him weep with joy
Deep Kalra, Founder and Group CEO, MakeMyTrip spoke at the recent Internet and Mobile Association of India (IAMAI) around how technology has transformed the travel industry over the last two years
OTT platform, Eros Now is strengthening its original content strategy with plans to roll out more than 10 original shows. Rishika Lulla, CEO, Eros Digital opens up on the same
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According to Braganza, data goes a long way in helping creatives conceive digital campaigns that work harder towards the middle and bottom the marketing funnel
The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016
Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)
Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world
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Truebil's latest digital campaign highlights the importance of getting a pre-owned car inspected by experts