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In today’s digital world where businesses need to be agile and adaptive to an ever-changing media landscape, ABP News has been a constant innovator
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Investments in big data, AI and e-commerce besides the boom in smartphone usage and serious concerns over the spread of fake news dominated the digital talks in 2017
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Channels are making the most of the season where audiences are most likely to stay put in their homes. Some channels promoted their brand in unique ground activation activities
Vikas Agarwal on the handset maker’s marketing strategy for 2018 with more focus on offline activities and tier-I and tier-II cities, expanding its offline stores and the need to put India first
Joy Chakraborthy, – Forbes India & President – Revenue, TV18, forecasts media trends that will shape 2018
Joseph chatted with exchange4media on the platform’s journey, key differentiator and revealed their plans for 2018
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In an interaction with exchange4media, Shrenik Gandhi, CEO and Co-founder of White Rivers Media spoke to us about how digital marketing can create brand loyalty and what makes them different from other firms
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Facebook and Twitter introduce new plans and policies to fight against fake news and violence and hateful content
Opens first physical store of Script in Bengaluru; plans big for the coming year