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Mirinda Joosy has 50 % less sugar than normal Mirinda and is in line with the Company’s stated objective of prioritizing lower-calorie, lower-sugar beverage options
The most preferred coffee candy not just on Earth but outside of it too
The United Nations Children's Fund (UNICEF) works tirelessly to ensure that every child can survive and thrive
Mullen Lintas Bangalore has conceptualized a three-film campaign for QuikrEasy (earlier known as QuikrServices), the services vertical of Quikr.
Shemaroo Entertainment Limited hires Vaibhav Goyal, Omprakash Singh and Ankita Anthony to lead product, digital marketing and public relations respectively
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The session to be moderated by Vasuta Agarwal, InMobi, India
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Arc Worldwide’s key clients in India include Amazon, P&G, Huawei, Heineken, Bajaj and Häagen-Dazs, while Solutions’ clientele includes HP, ITC, Fitbit, CP Plus, Usha and Sandisk.
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Week 45 (November 5-11, 2017) of RAM Ratings saw the radio channels Radio City and Radio Mirchi leading Bangalore and Kolkata respectively
Interestingly this year, 55 per cent of the viewership for the first match came from rural while the rest from urban
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Shah talks about the platform’s first ever lifestyle campaign in which they have collaborated with social media star Hatecopy
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Andesh Bhatti, Founder & CEO, Collectcent shares his insights on the role of big data analytics in the advertising space, what Collectcent has achieved in 2017 and their growth plans for the upcoming year
Bajaj Finserv recently launched a campaign to drive awareness for its product Flexi Loans. The campaign ‘Think it. Done,’ aims to highlight the unique proposition of Flexi Loans that enables consumers to fulfill their financial obligations
Defending Net Neutrality, TRAI says Internet services in India should be bound to follow the “core principles” of net neutrality
The digital media campaign focusses on engaging users, by leveraging its commercial on ‘offline TV’