Narayan was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on 28th September 2017 in Mumbai
fbb’s official brand ambassador – Varun Dhawan is putting forth his versatility with his different avatars for ‘All Work, All Play Chinos’
The NBFC reflects the same qualities of reliability, approachability and mass-appeal
Kaun Banega Crorepati continued to reign over the Top 5 programs list in the urban market with 7.5 million impressions
Strengthens the leadership team with an aggressive product line-up for the year
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip, they have reached the market leader status
The GRAND CLIO was awarded to Immunity Charm campaign done for Afghanistan Ministry of Public Health in the category Product Design
Here’s how brands like Pizza by the Bay, Mumbai Metro, Society Tea commemorated Google’s birthday
iProspect India to handle digital paid media services for WeWork including search engine marketing, paid social media, display and programmatic
In his new role as president of TAC, Vikram Sakhuja speaks about his top priorities, which include nurturing new talent, building thought leadership, and bringing back and engaging with people who have been away from the association
LinkedIn to launch the Daily Rundown notification plan to ensure that members never miss the day’s top headlines and stories being shared and talked about in their network.
The computer version backed engine aims to improve product recommendations for e-commerce portals and user by up to 41%
An ET report states that FMCG companies have seen their customer base shrink due to demonetisation and increased love for herbal products. To counter that, major FMCG companies have decided to invest more money in advertisements to woo customers.
Twitter has decided to double its character limit to 280. We spoke to a few experts to find out if this will attract more advertisers and marketers.
Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India, says they will now make a concentrated effort to grow the gaming market in India, which has huge potential
Google India and BCG released the “Decoding Digital Impact: A $45B Opportunity in FMCG 2020” report on Wednesday. The report projects that 40 per cent of FMCG consumption in India will be driven digitally.