Avinash Mudaliar joins Network18 Digital as Chief Product Officer
Mudaliar holds over 16 years’ experience across media including digital, print and radio
Date-wise News
Mindshare Content+ and Pocket Aces collaborate with Kurkure to create oddball sitcom web series
This is the first of its kind bespoke series created on Kurkure’s brand philosophy, “Khul Jaaye Toh Family Bann Jaaye”
Nexus Malls to celebrate a digital dussehra across its portfolio
Patrons at five Nexus Assets will be able to be a part of the campaign
McCann Worldgroup India wins highest honor at D&AD Impact for India
The Black Pencil was awarded to the campaign titled Immunity Charm done for Afghanistan Minsitry of Public Health
Nostalgia marketing works on millennials: Kantar IMRB thought paper
‘The Early Millennials-Coming of Age’ paper says that early millennials are today’s biggest influencers
Impact of TV unmatched; digital, in fact, will complement TV: Raj Nayak
I don’t think the impact of TV can be matched with any other medium, says Raj Nayak of Viacom 18
The biggest challenge is to reinvent Bigg Boss every year: Raj Nayak, CEO, Colors
The brand custodians were excited and enthusiastic about their association with Bigg Boss at a press conference held in Mumbai on Tuesday evening. They are looking forward to an exciting season ahead.
Media ACE’17: Sam Balsara suggests better symbiotic relations between industry and media planners
With the topic being simplicity of the media game at exchange4media’s 3rd edition of the Media ACE Awards, the need for simpler measurement tools and more trust between agencies was discussed at length
Eight people are combating the fake news issue in a country with 1.3 billion people, Pratik Sinha, co-founder, Alt News
Pratik Sinha, in partnership with the administrator of the ‘Unofficial Subramanian Swamy’ Facebook page (also co-founder of Alt News) and another anonymous contributor 'Sam Jawed,’ fight fake news propaganda online.
The Hindu Business Line e-paper introduces digital subscription
In order to keep up with the competition The Hindu’s business newspaper, Business Line has introduced digital subscription in the form of PayWall
India is the most important market in overseas business for OPPO: Will Yang, Brand Director, OPPO
At the launch of the "red" edition of OPPO F3 this Diwali, we had a quick conversation with Will Yang, Brand Director, OPPO, about how they are looking at India as a market
Dentsu Aegis Network launches Amplifi in India
Amplifi is the media investment arm of The Dentsu Aegis Network, comprising four specialisations – Investment Management, Global Media Partnerships, Amnet and The Story lab