Planman Media hosts a Power Brands Mumbai Summit
The event also saw the launch of the first ever ‘Power Brands Glam Bollywood Awards’
Date-wise News
Flashed Yesterday: Bobby Ghosh quits as Editor-In-Chief of Hindustan Times
Bobby Ghosh, Editor-In-Chief of the Hindustan Times has put down his papers as he would be returning to New York
Calcutta Times launches 'Shop With The Stars' campaign for upcoming festive season
This Durga Pujo, let the celebrities take you on a Shopping Date, says the daily
Creativeland Asia wins silver at CLIO awards for #UnitedByHalf
Creativeland Asia, one of the leading independent communication companies, won a Silver at the CLIO Fashion & Beauty Awards (Social Good) for United Colors of Benetton’s #UnitedByHalf campaign
Sai Estate Consultants partners with Alchemist
Alchemist’s Clay will be tasked with giving this aggressive marketing communication and Earned Media campaign the necessary focus, with real-time analytics of ongoing promotional activities
DDB Mudra Group wins creative mandate for PUMA
The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South
dentsu X India ropes in Roopam Garg as Chief Client Officer
Garg brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London
Publicis appoints two new VPs for Account Management and a Creative Director for Delhi
Krishnendu Paul and Amitabh Sreedharan are Vice Presidents- Account Management while Prateek Suri is Creative Director
Philips unveils its latest campaign ‘right light future bright’ featuring actor Ranbir Kapoor
The campaign aims to highlight the effects of using wrong light on performance of people whether at home or offices. The ad film adheres to the brand’s image.
It’s time we start creating and marketing content on mental health: Harsh Songra, Founder, MyChildApp
Songra reflects on the importance of content marketing to raise awareness on mental illnesses
With Jukebox we want to give users a more immersive experience: Aditya Kuber, BookMyShow
BookMyShow is known for its quick services to book tickets for various events or movies but with the addition of a new feature ‘Jukebox’ it is offering variety of genres like horror, infotainment and literature.
Matrimony.com goes public; plans to take business to the next level
Spends almost INR 50 crores on marketing per year, says Murugavel Janakiraman, Founder and Managing Director, Matrimony.com
ABP News appoints Kunaal Bhardwaj as Head of Marketing
Prior to joining ABP News Network, Bhardwaj spent close to three years at DB Digital and lead the entire digital marketing effort for DainikBhaskar.com including all the other Dotcoms in the portfolio.
Experiential marketing needs to shift from tactical to strategic—Vikram Sakhuja, CEO, Madison
With the growth of digital, traditional marketing approaches have taken a back seat. There is far greater choice and far little discrimination between brands which is now calling for more and more ways in which the brand has to come to life.
Disney Channel broke Nick’s tradition of leading kids genre @BARC Week 35
Disney Channel ousted Nick from top spot in the kid’s genre by garnering 97.8 million impressions according to BARC data for Week 35 (August 25-September 1)
Top five ads going viral this season
Among the spate of ads that recently hit social media , ad campaigns from HUL, Quaker Oats, Badshah Masala, Big Bazaar and D’décor got people talking