Date-wise News

The company becomes first Indian Service Provider (ISP) to benchmark 100 Mbps speed across its offerings.

e4m Desk Sep 7, 2017 6:31 PM

Preeti Nayyar aims to rapidly scale business at Universal as VP, New Business Development

e4m Desk Sep 7, 2017 6:20 PM

The Future of Business Survey - an ongoing collaboration between Facebook, the OECD and the World Bank – provides interesting insights on small businesses across the globe and in India.

e4m Desk Sep 7, 2017 5:51 PM

This new initiative is aimed at advertisers who want to expand their reach beyond LinkedIn newsfeed

e4m Desk Sep 7, 2017 5:46 PM

‘Aisa Desh Ho Mera’ campaign is directed by Nitesh Tiwari

e4m Desk Sep 7, 2017 4:21 PM

The brand will go live locally as the merger completes in each country, to be finalised by January 2018

e4m Desk Sep 7, 2017 4:00 PM

The Advertising Council of India (ACI) & The Advertising Club has announced the appointment of Kataria as the head of Indian delegation.

e4m Desk Sep 7, 2017 2:55 PM

The upcoming India v Australia ODI and T20 lineup promises to be the most anticipated series of the season

e4m Desk Sep 7, 2017 2:33 PM

These features will be rolled out in the coming week

e4m Desk Sep 7, 2017 1:52 PM

CLab will deliver solutions that range from brand endorsements, brand integrations, property and content creation to digital associations and sports marketing offerings including in-stadia branding, image rights, associations, activations, live events and appearances

e4m Desk Sep 7, 2017 1:44 PM

The company's expansion into India comes close on the heels of a record-breaking 2016

e4m Desk Sep 7, 2017 1:16 PM

360-degree campaign focuses on the importance of verified information while buying a house

e4m Desk Sep 7, 2017 1:03 PM

The account will be handled out of the agency’s Gurgaon office

e4m Desk Sep 7, 2017 12:32 PM

This is in order to launch one of the world's largest consumer insight platforms to help increase ROI

e4m Desk Sep 7, 2017 12:22 PM

As the nation mourns the death of Gauri Lankesh, we take a look at similar cases of attack on the scribes in the past

e4m Desk Sep 7, 2017 8:48 AM

The programmatic base is comparatively small In India but it is surely growing at an exponential rate, Matt Brocklehurst, Programmatic & Platforms Marketing Lead, Asia Pacific at Google spoke to e4m about the growth of programmatic in the Indian market and its adoption by brands

Ruhail Amin Sep 7, 2017 8:42 AM

The ad features Akshay Kumar, the brand ambassador for Lever Ayush

Venkata Susmita Biswas Sep 7, 2017 8:37 AM

Members of the press and citizens across the country organise protests demanding justice following the murder of Gauri Lankesh

Akshata R Murthy Sep 7, 2017 8:05 AM

In his last assignment, he was the Senior Vice President at Contract India where he led the integrated marketing communications business for the agency

e4m Desk Sep 7, 2017 7:55 AM

Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?

Abhinn Shreshtha Sep 7, 2017 7:53 AM

Brands like Kurkure, Paytm and Quaker Oats took experiential marketing to another level by establishing a sweet connect with the consumers and thereby upping their content marketing game

e4m Desk Sep 7, 2017 7:50 AM

Get your professional doubts cleared by an industry expert in our new section

e4m Desk Sep 7, 2017 7:49 AM

As Gauri Lankesh’s murder mystery kept the media fraternity on high alert, those in the industry took to Twitter to express their grief and said that such attacks won’t deter fearless journalism

Ronald Menezes Sep 7, 2017 7:46 AM

The mattress company plans to innovate more in order to avoid the replication of its marketing activities by other players

Akshata R Murthy Sep 7, 2017 7:41 AM