Eveready Industries India is all set to come up with three brand new TVCs featuring brand ambassador Akshay Kumar
Airtel Wynk Music intends to deliver a non-intrusive and high-quality user experience through this strategic alliance with InMobi
Going by the numbers, Star India is essentially set to spend around Rs 3,270 cr on the IPL every year for five years
In 2015, Star India had won the digital rights for the IPL for around Rs 303 crore for a period of three years. This time around, the highest bid for digital rights was a whopping Rs 3900 crore for a period of five years
As the nail-biting auction for IPL media rights came to an end, Star India emerged as the victor. Here's a lowdown on how the auction went through
Bringing end to all speculations, Star India has won the television broadcast rights for Vivo IPL
Digital rights for the IPL are currently with Star India
After the technical evaluation Star India and Sony Pictures Network have qualified for IPL TV broadcast rights while Airtel Reliance Jio Facebook, Times Internet and Star India have qualified for digital rights
The account will be serviced from the FCB Ulka Mumbai office
Publicis India today appointed Nisha Ganneri and Gursimran Singh as Associate Vice President, Strategy and Vice President - Strategy
The MIB, in a letter to BARC, has termed the use of landing channels as violation of the provisions of extant interconnection regulations of Telecom Regulatory Authority of India (TRAI)
Twitterati immediately took to #IPLMediaRights and reacted on the hot topic even as Lalit Modi, Harsha Bhogle, and cricket analyst Freddie Wilde analysed the numbers
Shankar fielded questions by journalists at a press conference after the IPL bidding rights were awarded to Star India
Industry insiders believe that few initially interested players might have found IPL to be too expensive an investment
The IPL, in money terms, is now 0.6% of India’s Gross Domestic Product. As a brand, it’s now worth $5,500 million.
Following two of its popular shows going off air on Hindi GEC SET, SPN is now facing a tough tie with losing out IPL media rights to Star India
With Star paying a premium to get cricket monopoly, will viewers and advertisers pay the price now?
Venkata Susmita Biswas and Abhinn Shreshtha Sep 5, 2017 7:42 AM