MTV ropes in Vivo as title sponsor, Denver Deodorants, Syska Personal Care, PC Jeweller and Manforce as the ‘powered by’ sponsors and Hike Messenger as the associate sponsor
Star Plus made a comeback to lead Hindi GEC collectively for BARC Week 28 (July 8–14). The same channel and Zee Anmol led urban and rural market, respectively
Nisha Narayanan, COO, 93.5, Red FM says that Radio should stop selling itself as just Radio but offer clients a 360-degree package selling and adds that focus on IP and Digital is the way forward
With the Modi government adding yet another app to bring easy governance in the hands of citizens, we look at other apps launched by the government and how they fare on the Play Store
Facebook is planning to test a paywall for subscription of news stories and will be working with a handful of publishers to introduce a system that would limit free viewing to 10 articles per month