Lokmat Parliamentary Awards 2017 honours distinguished LS and RS members of India
The Chief Guest of the event was M Hamid Ansari, Hon’ble Vice President of India
Date-wise News
Nucleus PR bags PR mandate for Unibic Foods India
Nucleus PR is a nine-year-old firm that handles clients across various verticals
Kaun Banega Crorepati rolls out campaign featuring Amitabh Bachchan for Season 9
The campaign ‘Jawab Dene Ka Waqt Aa Gaya Hai’ underlines the show’s core thought 'knowledge is a great leveller' in life
Zirca launches ContentdB, Asia's first integrated native advertising management platform
ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers
Fever FM Mumbai and Radio Nasha Delhi increase ad rates
Fever 104 FM Mumbai and 107.2 FM Radio Nasha Delhi are the leading CHR and retro radio stations in their respective cities
DSPORT partners with NODWIN to broadcast Indian eSports league
ESL India Premiership will be aired for the first time on Indian TV
ZEEL completes its acquisition of charter plane services firm, Fly By Wire
Media firm Zee Entertainment Enterprises Ltd has acquired the remaining 51 per cent stake in Fly By Wire
Sony YAY! partners with India Kids Fashion Week's 5th edition
As the official kids channel partner, Sony YAY! will air IKFW’s Mumbai and Delhi shows
Pocket Aces forays into China
Enters an exclusive partnership with WebTV Asia to launch content on Alibaba-owned Youku Tudou
Avian Media bags PR mandate for Pratt & Whitney
The mandate includes reiterating P&W’s strengths and commitment to India, promoting technology leadership and innovation as well as building advocacy among relevant stakeholders
Hotstar tackles illegal downloading of Game of Thrones S7 via clever marketing campaign
The campaign takes Torrents head on with four TVCs, an outdoor campaign in key cities, and high impact digital activation
Movies Now 2 gets its own identity in MNX
After a year of successful run in the English movies category, Times Network has rebranded its latest channel Movies Now 2 to MNX with new festivals and a distinct library
Madison Media appoints Saurabh Tyagi as GM to head Titan Media AOR
He joins the agency from Times Network where he was the Head of Revenue Strategy and Planning
When everybody in the industry was de-growing during demonetisation, we were growing: Neelima Burra, CMO, Cargill Foods India
After a stagnant growth over the last few years, Cargill Foods India has taken a leap of faith by bringing about various changes within the organisation and also to the brands that the banner holds. We had a conversation with Neelima Burra, CMO, Cargill Foods India...
Zenith wins media duties of French dairy giant, Lactalis
Zenith now handles the business of Lactalis in 26 countries, including India
Zirca will launch 3 content marketing related products in the next two years: Neena Dasgupta, CEO & Director, Zirca Digital Solutions
Zirca Digital Solutions launched a native advertising management platform, ContentdB, on Wednesday
Rashi Goel appointed VP Consumer Communications and e-commerce at Nestle; Vikramjeet Singh replaces her at Heinz
With Rashi Goel’s move to Nestle, Kraft Heinz India has appointed Vikramjeet Singh as CMO to lead the marketing, media and consumer research function
Changes atop MIB & DAVP may help resolve ad rate dispute with broadcasters
While Smriti Irani has replaced Venkaiah Naidu as Minister for Information & Broadcasting, K Ganesan has made way for Esther Kar to become the Director General of Directorate of Advertising and Visual Publicity
AIR rakes in Rs. 10 crore from PM's Mann Ki Baat in two fiscals
The Minister of Information and Broadcasting, Rajyavardhan Rathore, said in a written reply to the Lok Sabha that, in 2016-17, the revenue was to the tune of Rs. 5.19 crore, while it was Rs. 4.78 crore in 2015-16.
LinkedIn plans on launching native B2B videos
Virginia Sharma, Director Marketing Solutions at LinkedIn India spoke to e4m about leveraging their partnership with Microsoft, launch of the B2B content specific video platform and the focus on LinkedIn Lite on 2G internet for grey skilled workers.
We spend money only when we can measure it: Sandeep Aggarwal, CEO, Droom
In conversation with exchange4media, Aggarwal speaks about how the company plans to step up its marketing and branding game through its Rs. 225 cr budget