Tata Sons appoints Aarthi Subramanian as Group Chief Digital Officer
She will up take up the new role in August this year
Date-wise News
CheersOye! launches one-off campaign, #InstantHappiness
CheersOye! carries out the complete experience of the consumer involving discovery, bookings, payments, sharing, rewards and loyalty
Morphy Richards appoints J Walter Thompson as creative agency
The agency will lead the development of all the brand campaigns for Morphy Richards in India from its Mumbai office
Eastern Condiments partners with Asianet News Network's Pink Samaritan
Pink Samaritan is all set to change the landscape of security for women in the city
Game of Thrones official merchandise now in stores
Black White Orange has exclusive licensing and merchandising rights for the India market
BMW Motorrad appoints DigitalF5 as its creative marketing agency in India
DigitalF5 to manage creative, internet, social content and digital media buying for BMW Motorrad in India
AIM urges Revenue Secretary to reconsider 12% GST on LWC paper
At the least, Association of Indian Magazines expects the GST rate to be brought down to 5%
Zee TV takes over Star Plus to lead Hindi GEC @BARC Week 27
Zee TV dethroned Star Plus to top Hindi GEC collectively for BARC’s Week 27 (July 1–7). Meanwhile, Star Plus and Rishtey led urban and rural market, respectively
Forcepoint expands brand campaign to emphasise human side of cyber security
Introduces “Protecting the Human Point” to mainstream audiences
Ogilvy India restructures for new Integrated Creative Leadership
Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure
Sumanto Chattopadhyay named Chairman and Chief Creative Officer of Soho Square, India
A recipient of multiple accolades, Chattopadhyay will take on the responsibility on August 1
We want people to be part of a good change through Jaago Re: Rishi Chadha, Head Marketing, Tata Tea Global Beverages
Chadha on why Tata Tea is heavily focussed on relevant social issues
Will Kochi be the next creative agency hotspot of India?
Kerala’s creative agencies are dishing out one celebrated campaign after another. We explore into what makes these campaigns a standout…
Rewarded advertising is seamless since it creates touch points within the gaming experience itself: Rohit Sharma, POKKT
Rohit Sharma, CEO & Founder, POKKT recounts the journey of the company’s growth story as a video and in-gaming ad platform
TRAI asks FM industry for comments on digital radio broadcasting
TRAI suggests private FM broadcasters to migrate to digital radio broadcasting in metro and major cities to increase the number of radio channels and revenue opportunities
Patanjali is among India's Most Influential Brands: Ipsos study
Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of the study
BookMyShow gets 25% of its advertising from non-movie brands
We speak to Avisha Goswamy, VP - Sales and Alliances on how a niche segment website became a universal platform
Videocon D2H and Hindustan Lever lead BARC Top 10 Brands and Advertisers lists for Wk 27
In week 27, Amazon India made an entry again in both the lists
TRAI concludes arguments, Videocon & AIDCF to intervene on Monday
Advocates P Wilson and Saket Singh argued on behalf of the regulator before the Madras High Court