Vivendi acquires the Bolloré Group's majority stake in Havas
Havas' interim results will now be published on August 25, 2017
Date-wise News
Dekkho looks to establish itself as talent discovery platform
Dekkho will largely focus on youth-based videos and regional content across 6 languages
Promod ventures into ecommerce with Myntra
Through this platform, Promod is looking at Rs 10 crore business in the first year.
Sujit Patil quits Godrej, joins Vedanta as Corp Comm Head
Prior to joining Vedanta on June 29, Patil was the Vice President and head of corporate communications at Godrej
Jagran Prakashan’s Sanjay Gupta appointed Chairman of IIM-Amritsar
Sanjay Gupta, CEO and Director, Jagran Prakashan, has been named Chairman of the society and Board of Governors of the Indian Institute of Management (IIM) Amritsar
Telugu Bigg Boss with NTR to roll out from July 16 on Star Maa
Star Maa team has already been on an intensive exercise to select the right contestants and has met over 100 celebrities and seen a huge positive response and willingness to participate
Flags Communications wins media mandate of Bio Resurge
Flags Communications to cover end-to-end communications solution pertaining to Marketing, Creative, Digital and Public Relation Services
Why weak marketing of Tubelight made things worse…
Tubelight has turned out to be a box-office dud due to a weak storyline and an even weaker Salman Khan; film experts believe that the film could have done much better had it been promoted in the right way
Micromax has always counted on innovations: Shubhodip Pal
Pal on how Micromax has revolutionised the smartphone industry in India and how it stands out from its competitors
Differentiated customer experience is key to success in marketing: Kiran Veigas, Happiest Minds Technologies
In a chat with exchange4media, the Associate Director & Head – Corporate Strategy & Marketing talks about the company’s growth and marketing strategy, differentiating factors, GST and more
A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO, Droom
A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO. Droom Droom has assigned Rs 100 crore for TVCs alone
Time Magazine's Top 25 Influential People on Internet has no Indian name, no, not even PM Narendra Modi
Prime Minister Narendra Modi had featured in the list in 2015 and 2016
How companies are tapping into WhatsApp for brand-building
While HBO and Vodafone India try to break into the encrypted walls of WhatsApp, industry experts are still on the fence about its feasibility
MullenLowe Lintas Group launches new full-service agency, PointNine Lintas
Vikas Mehta, currently Group CMO and President, Marketing Services for MullenLowe Lintas Group, has been named CEO of PointNine Lintas
ZengaTV credits its success to free yet premium service to users
ShabirMomin, MD & CTO at ZengaTV.com, talks about the growth strategy, competition and challenges in the OTT space, international expansion and more