KBC gets a whopping 19.8 million registrations
Over 51 lakh entries were received on the last day, the highest number in a single day
Date-wise News
Viacom18 Consumer Products launches Roadies Bottomwear in association with Beevee
Roadies Bottomwear will be inspired by the rough and tough look sported by the participants and gang leaders in MTV Roadies Rising
Cyber attacks the new reality: Ashish Bhasin, DAN
It’s something of a cat and mouse chase where the hackers are always trying to stay a step ahead, says the Chairman and CEO South Asia – DAN
Season 3 of Devlok with Devdutt Pattanaik to start on July 4
The show will be aired on EPIC channel every Tuesday at 8pm and 10pm
ISME ACE inaugurated by Maharashtra CM, Devendra Fadnavis
ISME ACE is providing host of benefits to FinTech Startups including seed funding of $100k gross, access to financial services partner firms, focused mentorship, marketing and technology support
Marico appoints Ananth Narayanan to its Board of Directors
Narayanan joins the board as an Additional (Independent) Director
WPP provides update on ransomware attack
WPP has said that many of its businesses have experienced “no or minimal disruption” as it now works to return to normal operations.
Keshet International appoints Nicola Andrews to lead its kids’ division
Kids’content veteran Nicola Andrews to lead charge for new acquisitions, co-productions and worldwide sales
Somany Ceramics signs on Ogilvy & Mather as its ad agency
Ogilvy & Mather will manage Somany Ceramics’operations from their Gurgaon office; the mandate consists of the brand’s diverse product portfolio
Amazon India announces first ever Prime Day
To be held on July 11, Prime members will enjoy additional benefits
Vivo retains IPL sponsorship rights for the next five years
The new association will start from August, 2017 to July, 2022
Times Music acquires rights of Kannada label Ashwini Recording Company
Established in 1985, Ashwini Recording Company is focused entirely on creating and distributing devotional songs, which will now be available on Times Now
EU slaps Google with record $2.7 billion fine
Search engine giant Google is accused of favouring some of its own services over those of its rivals; appeal in European Court of Justice expected
Ipca Laboratories appoints CreateID8 for brand strategy and design
Under the mandate, CreateID8 will redesign all their product packaging across product lines to standardize and align them with the recently laid Ministry of Health guidelines
WPP hit by global cyber attack
WPP is scrambling to fix a widespread cyber attack that has affected its systems and employees globally since Tuesday
Google to stop scanning emails for advertising
Will continue to scan for protection against malware, spam and suggest Smart Reply
Vikas Parihar joins FCB India as President – Digital Integration
Parihar will be based out of Mumbai and will lead the digital transformation journey of the Group
VIVO Pro Kabaddi Season 5 fixtures announced
Play-offs scheduled in Mumbai and Chennai; the latter will also host the finals
IAMAI devises four-step precautionary plan to tackle ransomware attacks
According to the association, there is a need to co-relate this as a pre-pandemic interval where the need is to develop capacity and plan response planning activities in terms of precautions and act fast to minimise the damages
The curious case of how Vivo Pro Kabaddi became a marketing marvel
Shubhranshu Singh, Executive Vice President and Head-Marketing-Sports, Star India, shared what went into the designing the marketing strategy including #LePanga campaign while changing the perception of the sport
Five mistakes marketers make, according to Thomas Barta
Thomas Barta, Marketing Leadership Pioneer and Author, ‘The 12 Powers of a Marketing Leader’, tells us about five things that marketers get wrong
The Marketing Society launches in India
The Society challenges its 3000 members globally to think differently and become bolder marketing leaders
I began as a struggler on digital: Ekta Kapoor
On the sidelines of the launch of her new show, Ekta Kapoor, MD & Creative Head, Balaji Telefilms, spoke about issues ranging from staying relevant in the age of disruption brought in by digital, intellectual property rights and more
Thrive Global launches first international partnership in India with Times Bridge
Thrive Global to partner with Indian companies, public figures and consumers to bring wellness and stress management solutions in their corporate lives
Targeted ads will not suffer when Google stops reading mails: Experts
Google has sufficient data on users for targeted advertising, does not need to scan emails any longer
Word of mouth still works for us: Kyle Kiang, OnePlus
In a chat with exchange4media, Kyle Kiang, Global Head of Marketing, talks about the marketing philosophy behind the OnePlus brand