In conversation with Colleen DeCourcy, Global Chief Creative Officer of Wieden & Kennedy, Sandberg and Mildenhall share how the shift to mobile has changed the services their brands provide
Eleven people from various walks of life were awarded trophies to honour and celebrate their achievements
Sanjay Nanavare has been hired to pace up growth of the agency’s branding and activation verticals
A total of 93 entries were selected for Cannes Digital Craft Lions shortlist
Wieden+Kennedy Delhi made the cut with the campaign featuring Bollywood actor Deepika Padukone for Nike
BBH Communications India, Grey India, McCann Worldgroup, India and Ogilvy and Mather India campaigns make the cut
The entries are from three Mumbai agencies- Leo Burnett, BBDO and Ogilvy & Mather
Two Taproot Dentsu campaigns, 1 by Wieden+Kennedy, Delhi and another by BBDO India, Gurgaon in running for the Lion
The Award will be presented to Mehta on July 14, in Mumbai
The employee engagement and employer branding firm celebrates seventh anniversary
The portal aims to be the social laundry bag that brings to the coffee table taboo and socially off-limit topics in a light hearted but hard-hitting manner
According to BARC data, in Week 24 (June 10–16), Sony Pal displaced Star Plus to lead Hindi GEC collectively. Meanwhile, Sony SAB’s rebranded look helped it grab the second spot in the urban market
India had 1 entry in Film Craft and a no-show in Digital Craft
The solution equips marketers with enhanced customer data platform and advanced analytics capabilities
Cannes Lions 2017: India all set to break 2013 record of 33 metals
The company expands its leadership team and aligns organization for future growth
Club FM, 94.3 won silver for its campaign called “Note the Point” under Public Service announcement promotion
Are brands and brand-makers interchangeable, wonders Ghatak
Team BBDO India comprising Josy Paul, Hemant Shringy and Rajat Mendhi make a case for adding the ‘effectiveness’ quotient to a successful campaign
In the Top 10 Advertisers list, Hindustan Lever and Reckitt Benckiser (India) continued to retain the top two spots with 122290 and 83098 insertions, respectively
The twonew films join SonyLIV’srepertoire of 500 filmsalone in the short films category
If a Sunday magazine doesn’t leave you feeling happy, what will?
The report also points out that India is set to leapfrog many advanced economies in digital adoption and is rapidly transitioning from a data poor to a data rich nation
India was a no-show in the Entertainment Lions category
In an interview, the Head – Marketing, Bharat Matrimony talks about the unique positioning of the brand against competition and the reinforcement of its brand strategy
16 more shows will be played out in October and November as part of Zee Café’s ongoing association with BBC Worldwide