SonyLIV launches Gujarati rom-com web series, 'Kacho Papad Pako Papad'
The show marks yet another addition to SonyLIV’s regional content catalogue
Date-wise News
BC Web Wise wins digital mandate for KEI Industries
The mandate includes building a mobile-first presence for the brand in addition to creative strategy, online PR, social media management and media planning
Spuul to stream SRK’s Raees and Dear Zindagi
In line with its commitment on fresh content, the films will stream on Spuul within months of their theatrical release
Despite curbing costs, NDTV piles up losses worth Rs 68.79 crore owing to top line depletion
The company registered a loss of Rs 54.82 crore after taxes, minority interest and share of associates in FY16
India TV conclave Samvaad boasts of political stars on stage
The who's who from the corridors of power were seen participating passionately at the daylong Conclave held to analyse the three years of Narendra Modi's government
Nivea India appoints Neil George as Managing Director; Rakshit Hargave elevated as SVP for
George’s last stint with Nivea was at the German multinational’s Dubai office as the Vice President, in charge of Near East
MEC India appoints Ravi Sekhar KV as Chief Digital Officer
Ravi Sekhar KV is ex-eBay India Digital Marketing Head
iProspect India appoints Srikar Nagubandi as Senior VP - Operations
Nagubandi will report into Rubeena Singh, CEO, iProspect India and will be based out of Mumbai
Zenith wins media duties of PayU brands Citrus Pay and LazyPay
Citrus Pay was bought by PayU India last September and LazyPay is a product developed by Citrus
B.S. Nagesh, Founder of TRRAIN, joins SHOPX advisory panel
He will guide the leadership team in understanding dynamics of general and modern trade to improve earnings and profitability of SHOPX retail partners
BTVi hands out a positive scorecard for Modi government through '1100 Days of Modi'
BTVi’s series '1100 Days of Modi', which takes stock of the economic performance, the hits and misses, during the three year governance, is upbeat about Narendra Modi's governance
Guest Column: The fast and the frustrated- can marketers catch up with millennials?: Pooja Verma, Head - Content, ESP, Maxus
Building loyalty with millennials is about getting them to care about your brand story with meaningful and authentic stories, says Verma
Charges fly thick as broadcasters accuse each other of running multiple feeds
The News Broadcasters Association recently complained against Republic TV to the Telecom Regulatory Authority of India
Online marketing is less expensive: US entrepreneur Denise O'Brien at Women Economic Forum
She says that online marketing is brighter and global compared to the traditional methods
IPL magic: Brands make an indelible mark
Brands over the years have realised that IPL is one of the most effective platforms that ensures effective brand amplification and better returns. Here is the sponsor report card, which sums up some captivating brand success stories
Micromax elevates Shubhodip Pal to the position of Chief Marketing & Commercial Officer
Pal replaces Shubhajit Sen who has decided to pursue other opportunities
PepsiCo enters dairy market with Quaker Oats + Milk
PepsiCo has launched its third product under the nutrition category in as many months; Quaker Oats + Milk has been co-created by Sachin Tendulkar who worked closely with the R&D team at PepsiCo India
Vikram Chandra slams blind pursuit of TRPs by news networks, says credibility at stake
The former CEO of NDTV hits out at the faulty TRP measurement system and says channels are indulging in sensationalism to garner eyeballs