Godrej & Boyce calls for a media review; appoints triggerbridge as a consultant
G&B media spends are currently spread across 14 different businesses
Date-wise News
Lodestar UM bags media duties of Duroflex
The account will be serviced out of the agency’s Bengaluru office
Dwaipayan Bose joins DNA today as Editor-in-Chief
He will be responsible for the overall Editorial operations in DNA – Print & Digital and will be based in Delhi
Sony Pictures Networks India launches new kids’ channel, Sony YAY!; appoints Leena Lele Dutta as business head
She will be responsible for developing content and driving the channel’s reach and connect with its relevant target audience
Omnicom's Critical Mass appoints Amanda Levy as its first-ever global chief client officer
The agency also announces round of promotions to support continued expansion
Scatter Solutions will soon tell brands what they should talk about: Rajan Srinivasan
Exchange4media caught up with CEO and Founder Rajan Srinivasan for the complete low down on Scatter’s journey from 2014 and what is in store for 2017
PM Balakrishna joins The Hindu Group as Business Head - National Accounts
The appointment is in line with The Hindu Group’s Vision 2020 to establish the organization as a leading media MARCOM solutions network
Carat strengthens Mondelez team with two key appointments
Mayank Bhatnagar joins as senior vice president and will lead Mondelez business in India; Vinita Pachisia will be vice president, buying for Mondelez
Guest Column: With experiential content, the future of storytelling has arrived: Pooja Verma, Head, Content Marketing, ESP, Maxus
Immersive content appears to be the only way to get millennials to hear what you have to say, believes Verma
Creative and metrics key for InMobi as it ramps up focus on video ads
The ad tech company has seen its video ad consumption triple in India over the last year and expects video ads to make up nearly 50 per cent of its revenue in the coming year
We have grown our ad sales over the previous year by almost 20 per cent: Nina Elavia Jaipuria, Viacom18
Nina Elavia Jaipuria, Head – Kids Entertainment, Viacom18, talks about their new IP ‘Gattu Battu,’ how the kids’ cluster is contributing to Viacom18’s business and the growing ad rates in this category
Volume of festive ads around Holi dropped 11% from 2016 to 2017: TAM Media
Cars/Jeeps was the topmost advertising category around Holi in 2017; 'FMCG Products Range' went up from rank 134 in 2016 to rank 5 in 2017, according to data shared by TAM Media Research