Carried Yesterday: Punitha Arumugam moves on from Google as Managing Director, APAC, Agency and Deals
Arumugam joined Google in 2012 as Director, Agency Business at Google
Date-wise News
Editors Sanjeeb Mukherjea, Roshan Tamang bid adieu to Network18
The last working day of both journalists is March 31.
Indigo Consulting wins digital duties for Danone India
The account was won post a multi-agency pitch and will be handled out of the agency’s Mumbai office
nexGTv acquires digital telecast rights of ABP News Network channels
Viewers can now stream through high quality national and regional news coverage on ABP News Hindi, ABP Asmita (Gujarati), ABP Ananda (Bangla), and ABP Majha (Marathi) on the subscription-led video entertainment app
With competitors hiking cover price and ad rates, The Statesman also undergoes price revision
Another major newspaper, The Statesman has undergone price revision as FY'17 has witnessed several fluctuations in cover prices and advertisement rates.
Vicks launches heart-warming #TouchOfCare campaign
#TouchOfCare questions our conventional understanding of a mother, and what constitutes a family
Sporty Solutionz and Aidem Ventures come together to form Aidem Sporty
The highly experienced Aidem team will manage and monetise the valuable sports properties on board in India
CEOs aren't leveraging their social network presence: Weber Shandwick study
The study titledSocialising Your CEO IV: The Engagement Factor finds that while CEOs embrace social media, they struggle to take it to the engagement level
LinTeractive creates innovative omni-channel campaign for Rohan Builders
The campaign includes physical and digital experiences (on ground, web, and mobile), conversations on social media, video content, and OOH
Parle Agro launches #FrootiGoFizzy campaign for Frooti Fizz
The 360-degree campaign includes new TVC, outdoor, print,digital, radio, cinema; Frooti Fizz will also be an associate on-air sponsor of IPL
Dr.Oetker launches sub-brand, 'Dr.Oetker Fun Foods Professional'
The sub-brand will help the company expand its reach of food service range across the country
ALTBalaji announces strategic partnership with Micromax
With this partnership, we will take our repository of original shows, exclusively available on ALTBalaji, to the urban masses, says NachiketPantvaidya, CEO, ALT Digital Media Entertainment
adidas creates the shortest hashtag for cricket: #III
adidas athletes Rohit Sharma, KL Rahul, and Rishabh Pant cast as cricket’s first superhero squad in the campaign